Last chance for marketing leaders to get their submissions in as nominations close Monday 24 August 2020
A reminder to all the extended final submissions deadline for the CMO50 2020 is Monday 24 August 2020.
The CMO50 has always been a celebration of marketing leadership innovation and effectiveness. But this year, we know such achievement is intertwined with pushing through the COVID-19 crisis and being able to sustain impact for brands in the face of challenging and unprecedented market conditions.
This year’s CMO50 judges are well aware of the difficulties many marketing leaders have negotiated and navigated in the last six months – the plans derailed, the budgets slashed, the teams forced into lockdown, the acceleration of digital, and more. We know the resiliency, adaptability and grit required to keep brands salient and teams motivated during this time has been significant. And that’s what we are looking to celebrate through this year’s CMO50 program.
Check out our recent interviews with CMO50 judges, David Morgan and Andrew Baxter, for some insights into how they are rating marketing impact in this unprecedented COVID-19 climate.
In order to be considered for the CMO50 2020, marketing leaders must complete the CMO50 questionnaire, which is available here.
The CMO50 program is open to the top Australia-based marketing leader for their organisation with Australian marketing P&L responsibility. Further details on the CMO50 program, criteria, our judges, and previous leaders can be found in our CMO50 portal.
CMO will announce the final list in October via our website, magazine and via our special CMO50 event.
Welcome to the second episode of Launch Marketing Council’s new series exploring how Australian brands tackle launch marketing in the consumer packaged goods sector.
The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.
Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
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