Last chance for marketing leaders to get their submissions in as nominations close Monday 24 August 2020
A reminder to all the extended final submissions deadline for the CMO50 2020 is Monday 24 August 2020.
The CMO50 has always been a celebration of marketing leadership innovation and effectiveness. But this year, we know such achievement is intertwined with pushing through the COVID-19 crisis and being able to sustain impact for brands in the face of challenging and unprecedented market conditions.
This year’s CMO50 judges are well aware of the difficulties many marketing leaders have negotiated and navigated in the last six months – the plans derailed, the budgets slashed, the teams forced into lockdown, the acceleration of digital, and more. We know the resiliency, adaptability and grit required to keep brands salient and teams motivated during this time has been significant. And that’s what we are looking to celebrate through this year’s CMO50 program.
Check out our recent interviews with CMO50 judges, David Morgan and Andrew Baxter, for some insights into how they are rating marketing impact in this unprecedented COVID-19 climate.
In order to be considered for the CMO50 2020, marketing leaders must complete the CMO50 questionnaire, which is available here.
The CMO50 program is open to the top Australia-based marketing leader for their organisation with Australian marketing P&L responsibility. Further details on the CMO50 program, criteria, our judges, and previous leaders can be found in our CMO50 portal.
CMO will announce the final list in October via our website, magazine and via our special CMO50 event.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
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