Last chance for marketing leaders to get their submissions in as nominations close Monday 24 August 2020
A reminder to all the extended final submissions deadline for the CMO50 2020 is Monday 24 August 2020.
The CMO50 has always been a celebration of marketing leadership innovation and effectiveness. But this year, we know such achievement is intertwined with pushing through the COVID-19 crisis and being able to sustain impact for brands in the face of challenging and unprecedented market conditions.
This year’s CMO50 judges are well aware of the difficulties many marketing leaders have negotiated and navigated in the last six months – the plans derailed, the budgets slashed, the teams forced into lockdown, the acceleration of digital, and more. We know the resiliency, adaptability and grit required to keep brands salient and teams motivated during this time has been significant. And that’s what we are looking to celebrate through this year’s CMO50 program.
Check out our recent interviews with CMO50 judges, David Morgan and Andrew Baxter, for some insights into how they are rating marketing impact in this unprecedented COVID-19 climate.
In order to be considered for the CMO50 2020, marketing leaders must complete the CMO50 questionnaire, which is available here.
The CMO50 program is open to the top Australia-based marketing leader for their organisation with Australian marketing P&L responsibility. Further details on the CMO50 program, criteria, our judges, and previous leaders can be found in our CMO50 portal.
CMO will announce the final list in October via our website, magazine and via our special CMO50 event.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
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