Strategy
Catch Group and flybuys hook up
ASX-listed retailer starts offering flybuys points to customers
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CMO staff (CMO)
Catch Group has joined forces with the flybuys customer loyalty program to provide rewards to its customer base.
The partnership will see Catch customers earning 1 flybuys point for every $1 spent across eligible products sold on the ASX-listed retailer’s site. These include vouchers, tech items, household goods and fashion.
Those spending before 1 September 2020 will also earn 10 times the number of flybuys points on their first transaction, along with the $1, one point for sales thereafter. In a tie-up with its own customer loyalty program, those who also sign up to Catch’s subscription program, Club Catch, can double their rewards and earnt 20 times the points for their first purchase, again before 1 September.
Catch Group CEO, Peter Sauerborn, said striking a partnership between the two companies was a joint effort in helping Australian consumers save money on everyday purchases.
“For the millions of people who choose to shop and save at Australia’s favourite online shopping destination, flybuys is another great reason to check our Catch,” he said.
Flybuys boasts of 8.6 million active members nationally. Its CEO, John Merakovsky, also welcomed the alliance and noted Catch’s rapid rise as a trusted and fast-growing online marketplace.
“We know that our members are looking for more value out of their online shopping and our partnership with Catch now provides this,” he said.
The latest retail partnership comes a week after flybuys announced a new data sharing partnership with TEG Analytics, the data analytics division of Ticketek’s parent company, TEG Group. Flybuys has also recently worked to build out partner-level customer segmentation and distinct personas across its member base to better understand its active customers and their distinct needs and values.
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