ASX-listed retailer starts offering flybuys points to customers
Catch Group has joined forces with the flybuys customer loyalty program to provide rewards to its customer base.
The partnership will see Catch customers earning 1 flybuys point for every $1 spent across eligible products sold on the ASX-listed retailer’s site. These include vouchers, tech items, household goods and fashion.
Those spending before 1 September 2020 will also earn 10 times the number of flybuys points on their first transaction, along with the $1, one point for sales thereafter. In a tie-up with its own customer loyalty program, those who also sign up to Catch’s subscription program, Club Catch, can double their rewards and earnt 20 times the points for their first purchase, again before 1 September.
Catch Group CEO, Peter Sauerborn, said striking a partnership between the two companies was a joint effort in helping Australian consumers save money on everyday purchases.
“For the millions of people who choose to shop and save at Australia’s favourite online shopping destination, flybuys is another great reason to check our Catch,” he said.
Flybuys boasts of 8.6 million active members nationally. Its CEO, John Merakovsky, also welcomed the alliance and noted Catch’s rapid rise as a trusted and fast-growing online marketplace.
“We know that our members are looking for more value out of their online shopping and our partnership with Catch now provides this,” he said.
The latest retail partnership comes a week after flybuys announced a new data sharing partnership with TEG Analytics, the data analytics division of Ticketek’s parent company, TEG Group. Flybuys has also recently worked to build out partner-level customer segmentation and distinct personas across its member base to better understand its active customers and their distinct needs and values.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.
Joe Hawks
Data privacy 2021: What should be front and centre for the CMO right now
Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online
Joe Hawks
The new rules of Millennial marketing in 2021
In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...
Fred Lawrence
DoorDash launches in Australia