Catch Group and flybuys hook up

ASX-listed retailer starts offering flybuys points to customers

Catch Group has joined forces with the flybuys customer loyalty program to provide rewards to its customer base.

The partnership will see Catch customers earning 1 flybuys point for every $1 spent across eligible products sold on the ASX-listed retailer’s site. These include vouchers, tech items, household goods and fashion.

Those spending before 1 September 2020 will also earn 10 times the number of flybuys points on their first transaction, along with the $1, one point for sales thereafter. In a tie-up with its own customer loyalty program, those who also sign up to Catch’s subscription program, Club Catch, can double their rewards and earnt 20 times the points for their first purchase, again before 1 September.

Catch Group CEO, Peter Sauerborn, said striking a partnership between the two companies was a joint effort in helping Australian consumers save money on everyday purchases.

“For the millions of people who choose to shop and save at Australia’s favourite online shopping destination, flybuys is another great reason to check our Catch,” he said.  

Flybuys boasts of 8.6 million active members nationally. Its CEO, John Merakovsky, also welcomed the alliance and noted Catch’s rapid rise as a trusted and fast-growing online marketplace.

“We know that our members are looking for more value out of their online shopping and our partnership with Catch now provides this,” he said.

The latest retail partnership comes a week after flybuys announced a new data sharing partnership with TEG Analytics, the data analytics division of Ticketek’s parent company, TEG Group. Flybuys has also recently worked to build out partner-level customer segmentation and distinct personas across its member base to better understand its active customers and their distinct needs and values.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey WhatsApp chatbots need to be added to a business’ tool belt to engage with the always-on customers. Easy to build in literally 5 step...

Unnit Dedhia

How chatbot marketing brought a supernatural exhibition to digital life

Read more

We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...

Fiza Syed

Customer loyalty in the time of COVID-19

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Sign in