CMO's top 8 martech stories for the week - 30 July 2020

All the latest martech and adtech news this week from Kantar, LiveChat, Shutterstock, Segment, ActiveCampaign, Criteo, Sitecore and Braze

ActiveCampaign releases new platform capabilities

Customer experience automation outfit, ActiveCampaign, is expanding its platform capabilities to further enable marketers to engage with customers across all channels and through the entire customer lifecycle.

The expanded capabilities include new marketing channels and integrations, and the ability to personalise web pages using customer data collected from multiple touchpoints throughout the customer journey. With this new functionality, marketers can create interactive landing pages in minutes, personalise any Web page using data stored in tags, automatically trigger push notifications and SMS messages based on any action taken during the customer journey via Twilio, and automatically trigger Slack notifications based on customer behaviour.

LiveChat adds text messages integration to its customer service platform

LiveChat now allows brands to send and receive text messages while contacting customers through its chat software.

The new solution combines LiveChat’s technology with the features of Twilio qne is available for all businesses that are using the LiveChat application in business and enterprise plans. All text messages queries are managed in the LiveChat platform, so support agents don’t need to learn a new interface.

Shutterstock integrates with Microsoft Advertising

Shutterstock has announced an API integration with Microsoft Advertising, and the first application provides free access to millions of commercially licensed images to customers of the Microsoft Audience Network.

Advertisers can search, preview and apply any Shutterstock image in the Microsoft Advertising user interface to create campaigns without having to leave the ad creation workflow. The native placement ads are served across Microsoft owned and operated sites including MSN, Outlook.com and Microsoft Edge, and on select publisher partners such as CBS Sports, Everyday Health, Fox Business, the Atlantic, Apartment Therapy and Reuters.

Segment releases Functions data integration tool

Customer data platform, Segment, has released Functions, a new feature enabling custom data integrations in minutes while customising marketing and analytics stacks and unlocking new customer insights.

First-party data can be integrated with any homegrown tool or external service as well as the more than 300 currently offered out-of-the-box sources and destinations in the Segment catalogue. And existing integrations can also be integrated to fit the businesses’s specific needs.

Sitecore releases new version of Sitecore Content Hub

Sitecore has released version 3.4 of Sitecore Content Hub with new capabilities to help brands accelerate digital transformations. The new version offers enhanced digital asset management (DAM) capability with artificial intelligence (AI) and video capabilities, and improves workflows and ease of use with extended integration to third-party solutions.

Content Hub version 3.4 also includes the ability to automatically generate metadata as well as transcripts for video using AI analysis from Microsoft Azure Cognitive Services. In addition, video management capabilities now include support for time- and range-based annotation, cropping and subtitles, giving marketers more automated capabilities to make their videos more consumable by different audiences.

Kantar debuts Project Moonshot

Data, insights and consulting company, Kantar, has announced Project Moonshot, an advertising industry initiative to establish direct data integrations with companies including Google, Pandora and ad platform Anzu to assess the impact of advertising on brand and sales. It has also announced cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.

Moonshot was created to establish three industry goals: Create a privacy compliant platform to migrate industry from cookie-based measurement to direct publisher integrations; allow independent ad effectiveness measurement of individual publishers and media companies; and allow independent ad effectiveness measurement across publishers within a media plan.

Braze adds new empathy tools for customer communications

Customer engagement platform, Braze, has released new product and partnership updates to help brands incorporate empathy into cross-channel communications to connect and grow audiences, build loyalty and accelerate revenue. 

Using Braze's customer journey tool, Canvas, brands can better leverage behavioural insights to determine the best message to send, or not send, based on the intent of customers. Brands can also incentivise customers with rewards through email, content cards and more, during significant moments of intent by leveraging Braze's native promotion codes, now available globally.

Criteo announces Zaius integration

Criteo has announced a North American partnership with Zaius, the activated customer data platform (CDP), to provide enhanced targeting capabilities across the open internet.

The integration will enable Criteo and Zaius clients to create custom audiences using their first-party data to drive a higher return on ad spend. Additionally, clients can boost omnichannel revenue by engaging key customer segments to bring qualified traffic back to their website or drive foot traffic in-store.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in