Australian Ethical gains gender parity with new chief customer and strategy officers

Ethical investment firm recruits new chief customer officer as well as appoints first chief strategy and innovation officer

Marion Enander (left) and Maria Loyez
Marion Enander (left) and Maria Loyez

Australian Ethical Investments is boasting of gender parity on its senior leadership team after bringing on a new chief customer officer as well as its first chief strategy and innovation officer.

The ASX-listed ethical fund manager has recruited Maria Loyez as its new customer chief, tasked with delivering a more compelling member experience and spearheading a customer-first mentality across the organisation.

Loyez joins from Volt Bank, where she spent nearly two years as chief customer officer. She has more than 20 years’ marketing and commercial experience, working as a CMO across SocietyOne and OFX, as well as holding marketing positions with Virgin, AMP and Optus.

Loyez replaces former chief customer officer, Allyson Lowbridge, who left the organisation after a three-and-a-half year tenure earlier this month.

“With its recent stellar investment performance, Australian Ethical challenges – and dispels – the myth that ethical investing is just about doing the right thing,” Loyez commented. “Its history is rooted in a desire to create a better future for everyone and I couldn’t be more excited about helping to grow the business and ethical investing.

“I’m especially looking forward to engaging with its customers and not just delivering but exceeding their expectations.”

Australian Ethical Investments’ first chief strategy and innovation officer, meanwhile, is Marion Enander. She has been consulting to the organisation for more than a year, and has Australian and international experience in strategic leadership and change management roles, including with Perpetual and Credit Suisse. Her remit is firmly focused on ideas generation for new product and service offerings.

“In just the past 12 months, we have seen some quite seismic shifts in Australians’ ethical behaviours and expectations. People are much more aware of the positive impact their money can have while still delivering competitive returns,” Enander said.

“To compete in what is becoming a fiercely contested market, Australian Ethical must continue to embrace innovation, as it has done for over 30 years ago when it first began pioneering ethical investing.”

Both Loyez and Enander report directly to Australian Ethical Investments CEO, John McMurdo. He noted the significance of having gender parity across both its board since 2018 and now its c-suite.

“I think it’s particularly significant Australian Ethical is one of just 20 ASX 300 companies to achieve full gender equality at both board and c-suite levels. These appointments underline our focus on delivering market-leading investments while maintaining our fundamental commitment to doing it the right way, which includes embracing diversity and inclusion at every level,” he said.

“Even before the world was gripped by the pandemic crisis, Australians were beginning to seek us out in record numbers because they understand that what they do with their money is not disconnected from the world we live in. Our challenge is to continue this phenomenal success, especially as others seek to replicate what we do.

“And so, I’m delighted with Maria and Marion’s appointments. I’m certain their experience, knowledge and expertise will be invaluable as we continue to grow Australian Ethical into one of the most impactful and trusted fund managers in Australia.”

Australian Ethical Investments, which was established in 1986 and listed on the ASX in late 2002, had $4.05 billion in funds under management at 30 June 2020.

Related: Chief customer officer: Threat to the CMO, or the ultimate modern marketer?

How flybuys chief customer officer is using insight to drive member engagement

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

Read more

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in