The second of our CMO-CIO event will look into how to harness transformation to drive company growth
CMO is delighted to share our stellar line-up of speakers for the second of our 2-part CMO/CIO Executive Connections event on how to better harness technology and culture to drive company growth.
Trends forecaster and leadership thought leader, Michael McQueen, will be keynoting our next virtual event, which takes place on 30 July 2020 at 11am AEST. In his presentation, Michael will look at how you as a leader can prepare your teams for what’s coming next off the back of digital acceleration, the COVID-19 crisis and more.
Being enabled for transformation is an important lesson for both CIOs and CMOs, who are increasingly being put into the position of championing company change in order to pave the way to growth. There are plenty of tools at their disposal to achieve it, from technology innovations and intelligent-based platform innovation to data and analytics, digital capability, new operational ways of working and more.
Yet what’s equally clear is neither side can afford to swim in their own functional lane if they want to truly champion company-wide transformation. Both CMOs and CIOs are required to take a much more strategic, collaborative and influential role with business colleagues – and each other – if they’re to orchestrate the changes in technology, behaviour and cultural approach that will steer their organisations to growth.
During our CMO-CIO Executive Connections panel, you’ll then hear from marketing, digital and technology leaders from RMIT, MyState, Dexus and Clubs Australia about how they’re working to transform in order to drive company growth, as well as working cross-functionally to deliver success.
Make sure you register now for this special virtual event on 30 July and register now!
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.
There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.
Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.
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