The second of our CMO-CIO event will look into how to harness transformation to drive company growth
CMO is delighted to share our stellar line-up of speakers for the second of our 2-part CMO/CIO Executive Connections event on how to better harness technology and culture to drive company growth.
Trends forecaster and leadership thought leader, Michael McQueen, will be keynoting our next virtual event, which takes place on 30 July 2020 at 11am AEST. In his presentation, Michael will look at how you as a leader can prepare your teams for what’s coming next off the back of digital acceleration, the COVID-19 crisis and more.
Being enabled for transformation is an important lesson for both CIOs and CMOs, who are increasingly being put into the position of championing company change in order to pave the way to growth. There are plenty of tools at their disposal to achieve it, from technology innovations and intelligent-based platform innovation to data and analytics, digital capability, new operational ways of working and more.
Yet what’s equally clear is neither side can afford to swim in their own functional lane if they want to truly champion company-wide transformation. Both CMOs and CIOs are required to take a much more strategic, collaborative and influential role with business colleagues – and each other – if they’re to orchestrate the changes in technology, behaviour and cultural approach that will steer their organisations to growth.
During our CMO-CIO Executive Connections panel, you’ll then hear from marketing, digital and technology leaders from RMIT, MyState, Dexus and Clubs Australia about how they’re working to transform in order to drive company growth, as well as working cross-functionally to deliver success.
Make sure you register now for this special virtual event on 30 July and register now!
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
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