CMO50 class of 2019: Where are they now?

With 2020 CMO50 nominations open, we take a look at the 16 chief marketing officers who've changed roles since our 2019 CMO50 list was revealed

CMO50 2019: The 26-50

CMO50 2019: 26-50: Luke Bould

Having spent nearly six years with Football Federation Australia as head of commercial and marketing, and more than 10 years in sports marketing, Luke Bould joined newly created strategic management agency, alacria, in February.

Alacria has developed what it’s calling a three-pronged approach focused on customers, data and commercialisation, all aimed at helping organisations capitalise on the experience economy. The agency is operating in Melbourne and Sydney, and working with businesses locally as well as anticipating work from clients in the US, UK and Asia. Among its early work has been strategy for a major sports league to help make more evidence-based decisions; building a brand and commercial strategy for an Australian cricketer; and developing a data commercialisation strategy for a global media company.

CMO50 2019: 26-50: Michael Doyle

Michael Doyle, the former head of marketing for Australian surfwear products brand, City Beach Australia, left the retail group after nearly five years to become the new marketing and digital leader at Brisbane Airport Corporation this year.

And it’s been a busy first six months for Doyle, with the group launching an ecommerce marketplace in just 16 days in response to pressing customer needs during the COVID-19 lockdown.

CMO50 2019: 26-50: Amanda Johnston-Pell

IBM A/NZ chief marketing officer, Amanda Johnston-Pell, who featured over a number of years on the CMO50 list for her efforts locally, took on a fresh career challenge with Big Blue in March.

Johnston-Pell’s latest role sees her based in Bangalore, India, covering regional marketing as VP of IBM Marketing Services Centre Asia-Pacific, China and Japan.

CMO50 2019: 26-50: Vanessa Lyons

Vanessa Lyons was honoured in the CMO50 list in 2019 for her work at Wilson Parking as its general manager of marketing and customer experience to transform the way the parking operator engaged with customers physically and digitally. It’s the second role Lyons has been recognised for via the CMO50 list, having previously appeared for her efforts as marketing leader at AUB Group.

After a leave of absence, Lyons stepped down from the role in October 2019 for health reasons.

CMO50 2019: 26-50: Adriane McDermott

Adriane McDermott is another marketing leader who has appeared in the CMO50 list for 2019 but has since progressed to a new brand and professional challenge. In 2019, she was recognised for her brand transformation efforts at Australian swimwear brand, Seafolly, a role she held from February 2017 until February this year. Her previous appearance was as marketing leader for Camilla.

This month, McDermott stepped into a new role as chief marketing officer for Greencross, the parent company of Petbarn and City Farmers brands.

CMO50 2019: 26-50: Russell Schulman

It was a dynamic and challenging four-and-a-half years for Russell Schulman at Krispy Kreme Australia, where he held the CMO post until earlier this year.

During his time with the donuts manufacturer and retailer, Schulman spearheaded partnerships and new channel extension with brands such as UberEats and 7-Eleven, transformed digital and data efforts to be more customer insights led, overseen marketing for an increasingly diverse product range, and more.

CMO50 2019: 26-50: Matt Vince

Matt Vince is another of the CMO50 class of 2019 looking for new professional opportunities after finishing up in his role as chief commercial officer incorporating marketing at ASX-listed health food brand, Freedom Foods.

Among Vince’s achievements that earnt him a place on the CMO50 2019 list were successfully launching close to 100 products in 12 months, helping accelerate sales growth, strengthening alignment between marketing and product internally, lifting consumer insights utilisation, and conducting a number of brand repositioning programs.   

CMO50 2019: 26-50: Anthony Xydis

Australian Radio Networks chief marketing officer, Anthony Xydis, left the media company in March after a seven-year stint by mutual agreement.

During his tenure, Xydis worked on a number of key initiatives for the radio group, including the launch of KIIS 1065 with Kyle & Jackie O in Sydney; the rebrand of WSFM; the launch of The Christian O’Connell Breakfast Show in Melbourne; and the rollout of the KIIS Network and iHeartRadio across Australia. Over the last two years, he conducted a business-wider review of data capability in order to build out a whole-of-business data and analytics transformation, work that saw Xydis earn a place on the CMO50 list in 2019.

CMO50 nominations for 2020 open until 14 August 2020. Make sure you get your questionnaire completed in order to be considered for this year's list. More details and the questionnaire are available here.

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