CMO and CIO join forces on a reimagined virtual event series

CMO and CIO's Executive Connections debuts as a multi-part virtual event series bringing marketing and IT leaders together


CMO is delighted to confirm our annual Executive Connections event series in partnership with CIO has been reimagined to an exciting new virtual format in July.

CMO and CIO’s joint Executive Connections event series has been a distinctive and warmly received offering over the last five years, bringing marketing, customer, digital and IT leaders together to debate key trends and technologies impacting their strategic roles in business. Given the COVID-19 crisis, and the critical need to keep up with customers and markets to ensure long-term competitive success, there’s added impetus on these functions working together to drive company growth. So we’ve reimagined the annual Executive Connections series into a complimentary series of digital events looking at key topics vital to both the CIO and CMO.

We have two events coming up this month – don’t miss your opportunity to participate and hear from thought leaders and experts on these compelling topics!

22 July 2020:
Building the ultimate customer data engine

There’s no doubt consumer expectations are at an all-time high, and organisations must connect the experience dots using digital and data tools to meet and exceed the demands of today’s customer-led economy.

Thanks to the rise of artificial intelligence, machine learning and automation, it’s become easier than ever to harness data from across an organisation to personalise and contextualise engagement with external customers. But as we face a rise in customer data protection and privacy laws, and seek to bring more types of data into the picture, organisations must navigate the legal, ethical and cross-functional implications of tapping more customer insight to achieve their engagement and growth ambitions.

So how can teams better utilise data without crossing the creepy line? Which employees need access to what data sets and when in order to improve your external customer experiences? And what governance and collaboration practices should you embrace to ensure external customer experience efforts are successful?

This digital event, sponsored by Salesforce, will explore how marketing and IT leaders do just that.

Register for this virtual event here.
30 July:
How to better harness technology and culture to drive company growth

Both CIOs and CMOs are increasingly being put into the position of championing company transformation in order to pave the way to growth. And there are plenty of tools at their disposal to achieve it, from technology innovations and intelligent-based platform innovation to data and analytics, digital capability, new operational ways of working and more.

Yet what’s equally clear is neither side can afford to swim in their own functional lane if they want to truly champion company-wide transformation. Both CMOs and CIOs are required to take a much more strategic, collaborative and influential role with business colleagues – and each other – if they’re to orchestrate the changes in technology, behaviour and cultural approach that will steer their organisations to growth.

Join us for this digital event, sponsored by Adobe, as we investigate the respective roles of technologists and marketing/customer leaders in improving tech capabilities, as well as championing the right team mindset, to spearhead growth-led transformation.

Register for this virtual event here.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Blog Posts

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

Sign in