CMO50 2020 nominations now open

CMO is delighted to confirm nominations for the sixth annual CMO50 list are now open!

CMO is again looking to recognise Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation. Our annual list celebrates those leading the marketing function who are innovative, strategic thinkers, driving business change and commercial success, and are showcasing modern marketing leadership in all its glory.

During this unprecedented time of upheaval and change from the COVID-19 pandemic, we know many marketing teams have had to cope with lockdown, shutdown, budget and staffing cuts. So this year, we’re also keen to recognise the hard work of marketing leaders who’ve helped their organisations pivot and navigate their way through the crisis, and respond to the rapidly changing consumer behaviours and expectations it has presented.

As in previous years, nominees must be the top marketing leader in their organisation with responsibility for the overall marketing budget, as well as be based in Australia with a current remit that includes the Australian market.

However, in recognition of the impact of the COVID-19 crisis in 2020, we’re extending this year’s nomination process to marketing leaders who held the top marketing position in the past year, but who have been stood down as a direct result of the crisis.

The CMO50 this year is again sponsored by our partner, Adobe, and has the ultimate objective of shining a spotlight on the increased importance of Australian marketing leaders in business. We aim to recognise the overall role of the CMO via:

• Business contribution and innovation
• A customer engagement-led approach to marketing thinking and effectiveness
• The application of data and/or technology in marketing strategy and programs
• Empowered, bold and agile thinking
• Resiliency and adaptability in the face of change
• Demonstration of marketing’s commercial thinking and effectiveness

A 2020 questionnaire must be completed in full in order to be considered for the list. These can be completed either by the individual, or in concert with their teams and partners.

All completed questionnaires will be reviewed by our CMO50 judging panel, who will work together to devise our final list. Approved excerpts will then form the basis of the profiles of our 50 CMOs, which will be revealed in October. Please be assured questionnaires and commercially sensitive information will be kept confidential between the judging panel. 

The deadline for submitting questionnaires is Friday 14 August 2020.

So get cracking on those submissions now!