CMO50 2020 nominations now open

CMO is now calling on submissions for this year's CMO50 list of Australia's most innovative and effective marketing leaders, sponsored by Adobe

CMO is delighted to confirm nominations for the sixth annual CMO50 list are now open!

CMO is again looking to recognise Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation. Our annual list celebrates those leading the marketing function who are innovative, strategic thinkers, driving business change and commercial success, and are showcasing modern marketing leadership in all its glory.

During this unprecedented time of upheaval and change from the COVID-19 pandemic, we know many marketing teams have had to cope with lockdown, shutdown, budget and staffing cuts. So this year, we’re also keen to recognise the hard work of marketing leaders who’ve helped their organisations pivot and navigate their way through the crisis, and respond to the rapidly changing consumer behaviours and expectations it has presented.

As in previous years, nominees must be the top marketing leader in their organisation with responsibility for the overall marketing budget, as well as be based in Australia with a current remit that includes the Australian market.

However, in recognition of the impact of the COVID-19 crisis in 2020, we’re extending this year’s nomination process to marketing leaders who held the top marketing position in the past year, but who have been stood down as a direct result of the crisis.

The CMO50 this year is again sponsored by our partner, Adobe, and has the ultimate objective of shining a spotlight on the increased importance of Australian marketing leaders in business. We aim to recognise the overall role of the CMO via:

  • Business contribution and innovation
  • A customer engagement-led approach to marketing thinking and effectiveness
  • The application of data and/or technology in marketing strategy and programs
  • Empowered, bold and agile thinking
  • Resiliency and adaptability in the face of change
  • Demonstration of marketing’s commercial thinking and effectiveness

A 2020 questionnaire must be completed in full in order to be considered for the list. These can be completed either by the individual, or in concert with their teams and partners.

All completed questionnaires will be reviewed by our CMO50 judging panel, who will work together to devise our final list. Approved excerpts will then form the basis of the profiles of our 50 CMOs, which will be revealed in October. Please be assured questionnaires and commercially sensitive information will be kept confidential between the judging panel. 

The deadline for submitting questionnaires is Friday 14 August 2020.

So get cracking on those submissions now! 



Got a question about the nominations process? Drop CMO's Publisher and Editor, Nadia Cameron, an email here

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Awesome information on marketing company..awaiting for your new article on Advisory services and also on below topics.business advisory s...

Wasim Ahmad

CMO's top 8 martech stories for the week - 2 December 2021

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in