The video sharing platform makes local hires as it swings open the doors on its Australian operation
Video sharing platform, TikTok, has opened an Australian office with former Google and YouTube executive, Lee Hunter, heading up the local consumer business as GM and another Google alum, Brett Armstrong, taking the reins as GM for global business solutions in Australia.
The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly during the COVID-19-enforced lockdown.
Hunter said he’s “excited to build on the outpouring of positive, diverse and creative content, lead its growing local team, and support our brilliant community of Australian users, creators and partners”.
Commenting on his appointment, Armstrong said the platform has got some fantastic campaigns underway. “With results exceeding expectations already, I’m really looking forward to growing our business offering from strength to strength locally," he said.
In announcing the launch of the local operation, TikTok also said it’s slated $3 million as a donation to the Peter Doherty Institute for Infection and Immunity, part of its global commitment to support pandemic relief.
When it comes to brands, Mini is the first automotive company to adopt TikTok, promoting its inaugural Mini Electric Hatch First Edition vehicle’s arrival on Australian shores with a 15-second video that allows viewers to click through to the Mini website to configure a car and put a refundable deposit down online.
TikTok’s recent Australian initiatives have includes the livestream series #HappyAtHome, #NatureAtHome, #HeapsGood and #LearnOnTikTok supporting creators' development. Viral content has featured people saving turtles, parkour on the streets of Brisbane and Scott Morrison press conference mash ups. Australian brands such as Optus, Suncorp and Milo have also taken to TikTok.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.
For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.
The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation
One failing brand tying up with another failing brand!
Realist
Binge and The Iconic launch Inactivewear clothing line
I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...
Nancy Tunick
The personal digital approach that's helping Vision RT ride out the crisis
I am 57 and diagnosed in June 2009. I had a very long list of symptoms, some of which were. Keeping right arm close to my side while walk...
Nancy Tunick
Gartner survey: CMO spending hit by COVID-19
Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...
Vitaliy Lano
Audible's brand plan to build the value of audiobooks