TikTok launches local office

The video sharing platform makes local hires as it swings open the doors on its Australian operation

Video sharing platform, TikTok, has opened an Australian office with former Google and YouTube executive, Lee Hunter, heading up the local consumer business as GM and another Google alum, Brett Armstrong, taking the reins as GM for global business solutions in Australia.

The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly during the COVID-19-enforced lockdown. 

Hunter said he’s “excited to build on the outpouring of positive, diverse and creative content, lead its growing local team, and support our brilliant community of Australian users, creators and partners”.

Commenting on his appointment, Armstrong said the platform has got some fantastic campaigns underway. “With results exceeding expectations already, I’m really looking forward to growing our business offering from strength to strength locally," he said.

In announcing the launch of the local operation, TikTok also said it’s slated $3 million as a donation to the Peter Doherty Institute for Infection and Immunity, part of its global commitment to support pandemic relief.

When it comes to brands, Mini is the first automotive company to adopt TikTok, promoting its inaugural Mini Electric Hatch First Edition vehicle’s arrival on Australian shores with a 15-second video that allows viewers to click through to the Mini website to configure a car and put a refundable deposit down online.

TikTok’s recent Australian initiatives have includes the livestream series #HappyAtHome, #NatureAtHome, #HeapsGood and #LearnOnTikTok supporting creators' development. Viral content has featured people saving turtles, parkour on the streets of Brisbane and Scott Morrison press conference mash ups. Australian brands such as Optus, Suncorp and Milo have also taken to TikTok.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Attention marketers, it’s the small things that make a big difference

Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.

Peter Pynta

CEO APAC, Neuro-Insight

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in