Toyota reshuffles marketing, sales, people leadership ranks

Automotive company announces new GM of marketing as part of an executive trio reshuffle

From left: Wayne Gabriel, Jack Hobbs and John Pappas
From left: Wayne Gabriel, Jack Hobbs and John Pappas

Toyota will have a new marketing chief locally from 1 July as part of an executive reshuffle aimed at expanding leadership experience at the company.

The automotive manufacturer confirmed current general manager of marketing, Wayne Gabriel, will be progressing to the people and business development division from next month, after spending about two years in his current post. He’s being replaced by John Pappas, who moves from sales to take up the marketing mantle.

Rounding out the trio is current people and business development leader, Jack Hobbs, who will now take up sales leadership responsibility. The executive moves are part of a long-term rotation policy at Toyota aimed at developing the experience and abilities of those in its leadership ranks.

Toyota Australia vice-president sales and marketing, Sean Hanley, said all three executives have devoted more than 20 years to Toyota and have held their current positions since 2017.

“Toyota’s rotation process plays a vital role in driving innovation and continuous improvement, which is a cornerstone of our company culture,” Hanley said. “Outstanding leadership by Wayne, John and Jack has been instrumental in Toyota becoming one of Australia’s most trusted brands during a period of tremendous change, including during the global COVID-19 situation.

“Their new roles will enhance their experience and growth as world-class automotive executives who will continue to navigate Toyota's success as we transition from a car company to a mobility company.”

The business noted Gabriel’s strong leadership of Toyota’s marketing efforts in recent times and highlighted the launch of Supra, Gazoo Racing, and developing Toyota’s ‘brand shift’ project, signalling the group’s shift from manufacturer to mobility company, as key priorities during his tenure.

Gabriel’s new role encompasses human resources, organisational development and retail, product and technical knowledge, among other disciplines. Gabriel joined Toyota in 1997 initially through its subsidiary, Daihatsu, and has held roles in customer relations in parts, accessories and service, as well as several senior sales and marketing roles.

Pappas, meanwhile, boasts of international, national and regional sales and marketing experience and spent two years with Toyota Motor Asia-Pacific in Singapore. During his time with the group, he’s held a variety of positions across national sales, regional operations, parts supply and logistics.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: The Star's George Hughes

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

More Videos

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

I am 57 and diagnosed in June 2009. I had a very long list of symptoms, some of which were. Keeping right arm close to my side while walk...

Nancy Tunick

Gartner survey: CMO spending hit by COVID-19

Read more

Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...

Vitaliy Lano

Audible's brand plan to build the value of audiobooks

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

Parkinson's NSW creates a lorem ipsum generator and goes digital to mark Parkinson's Awareness month

Read more

We would like to invite you to the Virtual Exhibition about IoT Trends in 2020, 7 - 9 July, organised by Must.We developed a new B2B matc...

hayfa

Want to master digital transformation? Stop thinking about your own problems

Read more

Blog Posts

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Younger demos thought lost are now found: But what about the missing money?

There is much talk about what VOZ will bring to the media industry. New ways to slice and dice audiences and segments. A clearer understanding of screen consumption. Even new ways to plan and buy. The most interesting result could be finding something many thought we lost - younger viewers, specifically the valuable 18-39s.

Michael Stanford

Head of 10 Imagine and national creative director, Network 10

Sign in