Scribner to exit oOh!media

Chief customer officer says it's time for a fresh professional challenge after executive review of the out-of-home player

David Scribner
David Scribner

oOh!media chief customer officer, David Scribner, is heading for the exit after what the company says has been an executive review of its business plans for the future.

The news comes just a month after the ASX-listed out-of-home player confirmed its founder and CEO, Brendan Cook, would remain at the helm until at least the end of 2020. It also follows a raft of initiatives including a $167 million capital raising effort to help shore up the group’s position during the COVID-19 crisis.

In a statement, Cook said Scribner’s remit upon joining the group in 2018 was to change its market perceptions and value proposition by 2020. Since then, oOh!media has transformed its data, marketing and sales capabilities and embraced a customer-led business agenda, he said.

“David established a fantastic foundation for our customer-focused approach in the business and, as a result of his infectious passion for out-of-home, inspired many colleagues on the powerful medium it can be for delivering ROI and brand outcomes to clients,” Cook said.  

However, with the advent of COVID-19, the executive team had undertaken a deep dive review of the business to determine current and future needs, a process that made clear a realignment was required, Cook said.  

“It was evident from the work of David and others that we had all the right pieces in all the right places to deliver a customer focused offering to Australian advertisers and agencies,” Cook continued. “It also became clear to both David and I that we needed to realign our business structure to cater for future requirements, and that the chief customer officer role moving forward would not provide David with the professional fulfilment he wanted, nor would it deliver significantly to business growth.  

“David agreed it was best for both him and the business that he stepped aside, leaving behind a legacy that included his significant contribution to the Adshel integration, the refocus of our themes for the future, and the tireless work to ensure the business is COVID fit.”  

Scribner is now on the hunt for a new professional opportunity and he said he realised it was time to make the tough decision to leave oOh!media.  

“I loved the fact that I was working in out-of-home, that I was part of the evolution of the medium and that I worked with a great team in a good business,” he commented. “However, I recognised the time had come to move on, as there was not much more I could contribute to the business in this current environment.”  

Customer-facing functions will be managed by Cook until the new organisational structure has been confirmed. 

Prior to joining oOh!media, Scribner spent 18 months as CEO of TrueLocal. He also spent six years at Virgin Mobile, firstly as CMO then as CEO.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in