Scribner to exit oOh!media

Chief customer officer says it's time for a fresh professional challenge after executive review of the out-of-home player

David Scribner
David Scribner

oOh!media chief customer officer, David Scribner, is heading for the exit after what the company says has been an executive review of its business plans for the future.

The news comes just a month after the ASX-listed out-of-home player confirmed its founder and CEO, Brendan Cook, would remain at the helm until at least the end of 2020. It also follows a raft of initiatives including a $167 million capital raising effort to help shore up the group’s position during the COVID-19 crisis.

In a statement, Cook said Scribner’s remit upon joining the group in 2018 was to change its market perceptions and value proposition by 2020. Since then, oOh!media has transformed its data, marketing and sales capabilities and embraced a customer-led business agenda, he said.

“David established a fantastic foundation for our customer-focused approach in the business and, as a result of his infectious passion for out-of-home, inspired many colleagues on the powerful medium it can be for delivering ROI and brand outcomes to clients,” Cook said.  

However, with the advent of COVID-19, the executive team had undertaken a deep dive review of the business to determine current and future needs, a process that made clear a realignment was required, Cook said.  

“It was evident from the work of David and others that we had all the right pieces in all the right places to deliver a customer focused offering to Australian advertisers and agencies,” Cook continued. “It also became clear to both David and I that we needed to realign our business structure to cater for future requirements, and that the chief customer officer role moving forward would not provide David with the professional fulfilment he wanted, nor would it deliver significantly to business growth.  

“David agreed it was best for both him and the business that he stepped aside, leaving behind a legacy that included his significant contribution to the Adshel integration, the refocus of our themes for the future, and the tireless work to ensure the business is COVID fit.”  

Scribner is now on the hunt for a new professional opportunity and he said he realised it was time to make the tough decision to leave oOh!media.  

“I loved the fact that I was working in out-of-home, that I was part of the evolution of the medium and that I worked with a great team in a good business,” he commented. “However, I recognised the time had come to move on, as there was not much more I could contribute to the business in this current environment.”  

Customer-facing functions will be managed by Cook until the new organisational structure has been confirmed. 

Prior to joining oOh!media, Scribner spent 18 months as CEO of TrueLocal. He also spent six years at Virgin Mobile, firstly as CMO then as CEO.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in