Unilever contributes more than $180 million to tackle COVID-19

Measures will include donations of soap, sanitiser, bleach and food, and upping the production of these necessities, as well as early payment and financial assistance to suppliers

Unilever, the manufacturer of brands including Dove, Rexona, Lifebuoy, TRESemme, OMO, Surf, Streets and Continental, has announced a wide-ranging set of measures to support global and national efforts to tackle the COVID-19 pandemic.

Unilever will contribute approximately $182 million to help the fight against the pandemic. Measures will include donations of soap, sanitiser, bleach and food, and upping the production of these necessities, as well as early payment and financial assistance to suppliers, and aim to help protect the lives and livelihoods of its multiple stakeholders, including its consumers and communities, its customers and suppliers, and its workforce.

Unilever will undertake a product donation of soaps and sanitiser of at least $91 million to the COVID Action Platform of the World Economic Forum, which is supporting global health organisations and agencies with their response to the emergency. Unilever will also adapt its current manufacturing lines to produce sanitiser for use in hospitals, schools and other institutional settings.

In Australia and New Zealand, Unilever said its factories are operating 24/7 to help keep shelves across Australia and New Zealand stocked with essential food, personal care and cleaning products. Unilever donated Dove soap to the NSW Department of Education for distribution to schools experiencing shortages due to stockpiling, and provided funding to help Foodbank NSW and ACT employ paid casuals in lieu of corporate volunteer groups that have been cancelled due to new social distancing rules. 

In addition, Unilever will offer approximately $912 million of cashflow relief to support livelihoods across its extended value chain, through: Early payment for its most vulnerable small and medium sized suppliers, to help them with financial liquidity, and extending credit to selected small-scale retail customers whose business relies on Unilever, to help them manage and protect jobs.

Unilever also announced it will protect its workforce from sudden drops in pay, as a result of market disruption or being unable to perform their role, for up to three months. 

Unilever CEO, Alan Jope, said the FMCG giant is deeply saddened by the terrible impact that coronavirus is wreaking on lives and livelihoods everywhere. 

“The world is facing its greatest trial in decades. We have seen the most incredible response from the Unilever team so far, especially those on the front line of our operations in factories, distribution centres and stores," he said.

“We hope that our donation of €100m of soap, sanitiser, bleach and food will make a significant contribution towards protecting people’s lives, and that by helping to safeguard our workers’ incomes and jobs, we are giving some peace of mind during these uncertain times. Our strong cash flow and balance sheet mean that we can, and should, give this additional support.”

Unilever Australia and New Zealand CEO, Clive Stiff, said Australia and New Zealand are nations that have overcome a lot over the past year. 

“What we have learnt during this challenging period is that it is imperative we work together as a community. Our factories are operating 24/7 to try keep shelves stocked with essential food, personal care and cleaning products," he said.

“We are also working around the clock with our partners, customers, industry groups and government to identify ways our business can contribute to national efforts in tackling the coronavirus (Covid-19) pandemic. We will fight this together.”

Unilever’s donation of soap, sanitiser, food and bleach is based on the equivalent retail sales value.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in