Unilever contributes more than $180 million to tackle COVID-19

Measures will include donations of soap, sanitiser, bleach and food, and upping the production of these necessities, as well as early payment and financial assistance to suppliers

Unilever, the manufacturer of brands including Dove, Rexona, Lifebuoy, TRESemme, OMO, Surf, Streets and Continental, has announced a wide-ranging set of measures to support global and national efforts to tackle the COVID-19 pandemic.

Unilever will contribute approximately $182 million to help the fight against the pandemic. Measures will include donations of soap, sanitiser, bleach and food, and upping the production of these necessities, as well as early payment and financial assistance to suppliers, and aim to help protect the lives and livelihoods of its multiple stakeholders, including its consumers and communities, its customers and suppliers, and its workforce.

Unilever will undertake a product donation of soaps and sanitiser of at least $91 million to the COVID Action Platform of the World Economic Forum, which is supporting global health organisations and agencies with their response to the emergency. Unilever will also adapt its current manufacturing lines to produce sanitiser for use in hospitals, schools and other institutional settings.

In Australia and New Zealand, Unilever said its factories are operating 24/7 to help keep shelves across Australia and New Zealand stocked with essential food, personal care and cleaning products. Unilever donated Dove soap to the NSW Department of Education for distribution to schools experiencing shortages due to stockpiling, and provided funding to help Foodbank NSW and ACT employ paid casuals in lieu of corporate volunteer groups that have been cancelled due to new social distancing rules. 

In addition, Unilever will offer approximately $912 million of cashflow relief to support livelihoods across its extended value chain, through: Early payment for its most vulnerable small and medium sized suppliers, to help them with financial liquidity, and extending credit to selected small-scale retail customers whose business relies on Unilever, to help them manage and protect jobs.

Unilever also announced it will protect its workforce from sudden drops in pay, as a result of market disruption or being unable to perform their role, for up to three months. 

Unilever CEO, Alan Jope, said the FMCG giant is deeply saddened by the terrible impact that coronavirus is wreaking on lives and livelihoods everywhere. 

“The world is facing its greatest trial in decades. We have seen the most incredible response from the Unilever team so far, especially those on the front line of our operations in factories, distribution centres and stores," he said.

“We hope that our donation of €100m of soap, sanitiser, bleach and food will make a significant contribution towards protecting people’s lives, and that by helping to safeguard our workers’ incomes and jobs, we are giving some peace of mind during these uncertain times. Our strong cash flow and balance sheet mean that we can, and should, give this additional support.”

Unilever Australia and New Zealand CEO, Clive Stiff, said Australia and New Zealand are nations that have overcome a lot over the past year. 

“What we have learnt during this challenging period is that it is imperative we work together as a community. Our factories are operating 24/7 to try keep shelves stocked with essential food, personal care and cleaning products," he said.

“We are also working around the clock with our partners, customers, industry groups and government to identify ways our business can contribute to national efforts in tackling the coronavirus (Covid-19) pandemic. We will fight this together.”

Unilever’s donation of soap, sanitiser, food and bleach is based on the equivalent retail sales value.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Remote working has gained a lot of attention in the past few months. And the key driver to the smooth workflow of remote working is obvio...

varun

How to manage social media during Covid-19

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

Blog Posts

Why CMOs need a clear voice strategy to connect with their customers

Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Where operational efficiencies are scrutinised, budgets are tighter and discretionary consumer spend at a low, engaging with an audience is difficult.

Guy Munro

Head of innovation and technology, Paper + Spark

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Sign in