AMSRO petitions government to make social research a priority in current crisis

The letter asks all levels of Government to consider the continued procurement of market and social research services as a priority

The Association of Market and Social Research Organisations (AMSRO) has sent an open letter to all governments in the wake of COVID-19 asking that all levels to continue to use and support market and social research services as a priority.

The letter asks all levels of government to consider the continued procurement of market and social research services as a priority, not only to stay well informed in order to make accurate decisions, but also continue the over $1 billion research makes to the economy, and prepare for future social policy following the COVID-19 crisis.

Written by president of AMSRO, George Zdanowicz, and executive director of AMSRO, Sarah Campbell, the letter notes the association represents close to 100 of the leading research and insights companies in Australia, with members employing over 5000 permanent and 3000 casual employees. 

"Our member companies conduct market and social research for the majority of Federal and State Government Departments, Local Governments, and most of the ASX top 200 companies. The Australian research and insights industry generates over $1 billion of economic activity annually, with all levels of government representing a significant portion of this," the statement reads.

"AMSRO and our members acknowledge the efforts of the Australian Federal, State and Local Governments to protect employment and support businesses in this time of crisis. As an industry employing significant numbers of knowledge workers as well as many casual staff, we ask all levels of Government to consider the continued procurement of market and social research services as a priority.

“...Never has there been a more critical time to base decisions on a sound evidence base. To truly understand how Australians are feeling, to understand what they are doing and to understand their needs in this time of crisis. Market and social research, data and insights have an essential role to play during these unprecedented and unchartered times.

‘The future of social policy regarding our nation's health and wellbeing, education, employment, social security and multiple other areas depend on trusted, quality community insights. Australians need to be heard and our members rely on the continuation of Government support in commissioning this research.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

Read more

Your page is very helpful. Thank you for sharing with us

Eriona Ajvazi

10 brands making a positive difference to a world in crisis

Read more

Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

Read more

Great article Emma. So many gems in there. Awesome to have you in the team!

One Small Step Collective

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blog Posts

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

Is your marketing team adapting quickly enough to the COVID-19 crisis?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

Why COVID-19 makes it more important than ever to move at the speed of the consumer

There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.

Emma Macey

General manager, SuperNova Media

Sign in