The letter asks all levels of Government to consider the continued procurement of market and social research services as a priority
The Association of Market and Social Research Organisations (AMSRO) has sent an open letter to all governments in the wake of COVID-19 asking that all levels to continue to use and support market and social research services as a priority.
The letter asks all levels of government to consider the continued procurement of market and social research services as a priority, not only to stay well informed in order to make accurate decisions, but also continue the over $1 billion research makes to the economy, and prepare for future social policy following the COVID-19 crisis.
Written by president of AMSRO, George Zdanowicz, and executive director of AMSRO, Sarah Campbell, the letter notes the association represents close to 100 of the leading research and insights companies in Australia, with members employing over 5000 permanent and 3000 casual employees.
"Our member companies conduct market and social research for the majority of Federal and State Government Departments, Local Governments, and most of the ASX top 200 companies. The Australian research and insights industry generates over $1 billion of economic activity annually, with all levels of government representing a significant portion of this," the statement reads.
"AMSRO and our members acknowledge the efforts of the Australian Federal, State and Local Governments to protect employment and support businesses in this time of crisis. As an industry employing significant numbers of knowledge workers as well as many casual staff, we ask all levels of Government to consider the continued procurement of market and social research services as a priority.
“...Never has there been a more critical time to base decisions on a sound evidence base. To truly understand how Australians are feeling, to understand what they are doing and to understand their needs in this time of crisis. Market and social research, data and insights have an essential role to play during these unprecedented and unchartered times.
‘The future of social policy regarding our nation's health and wellbeing, education, employment, social security and multiple other areas depend on trusted, quality community insights. Australians need to be heard and our members rely on the continuation of Government support in commissioning this research.”
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