AMSRO petitions government to make social research a priority in current crisis

The letter asks all levels of Government to consider the continued procurement of market and social research services as a priority

The Association of Market and Social Research Organisations (AMSRO) has sent an open letter to all governments in the wake of COVID-19 asking that all levels to continue to use and support market and social research services as a priority.

The letter asks all levels of government to consider the continued procurement of market and social research services as a priority, not only to stay well informed in order to make accurate decisions, but also continue the over $1 billion research makes to the economy, and prepare for future social policy following the COVID-19 crisis.

Written by president of AMSRO, George Zdanowicz, and executive director of AMSRO, Sarah Campbell, the letter notes the association represents close to 100 of the leading research and insights companies in Australia, with members employing over 5000 permanent and 3000 casual employees. 

"Our member companies conduct market and social research for the majority of Federal and State Government Departments, Local Governments, and most of the ASX top 200 companies. The Australian research and insights industry generates over $1 billion of economic activity annually, with all levels of government representing a significant portion of this," the statement reads.

"AMSRO and our members acknowledge the efforts of the Australian Federal, State and Local Governments to protect employment and support businesses in this time of crisis. As an industry employing significant numbers of knowledge workers as well as many casual staff, we ask all levels of Government to consider the continued procurement of market and social research services as a priority.

“...Never has there been a more critical time to base decisions on a sound evidence base. To truly understand how Australians are feeling, to understand what they are doing and to understand their needs in this time of crisis. Market and social research, data and insights have an essential role to play during these unprecedented and unchartered times.

‘The future of social policy regarding our nation's health and wellbeing, education, employment, social security and multiple other areas depend on trusted, quality community insights. Australians need to be heard and our members rely on the continuation of Government support in commissioning this research.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in