Forrester has released The Forrester New Wave: EX Management Platforms
Forrester has released The Forrester New Wave: EX Management Platforms for Large Enterprises, Q1 2020, naming Qualtrics, Confirmit, Medallia and MaritzCX as leaders in employee experience management (EX) platforms.
Forrester said EX management platforms are foundational for listening. By gathering ongoing employee engagement and sentiment data from both survey and non-survey sources; performing scientifically valid, AI-enhanced analysis on combined data sets; and making the results available in powerful ways; these solutions make it easier to accurately identify EX bright spots and trouble spots so CIOs can know where to focus limited resources for the greatest benefit.
The Forrester New Wave differs from the traditional Forrester Wave as it assesses only emerging technologies, with analysis on a 10-criterion survey and a two-hour briefing with each evaluated vendor. Each of the vendors has: A complete employee experience management solution, multiple large enterprise customers, and client inquiries and/or capabilities that have put it on Forrester's radar.
Qualtrics was selected for its robust platform, flexibility and analytics capabilities as well as text analytics, integration, willingness to collaborate, and the industrial and organisational psychology expertise that it makes available to clients. Qualtrics was the only leader who received a differentiated rating in seven of 10 criteria.
“Forrester’s recognition of employee experience management platforms as an emerging category comes at a critical time when companies across industries and regions are listening more intentionally and more often to their employees to help them navigate workplace, health, and economic changes,” Qualtrics EVP and GM of EmployeeXM, Jay Choi, said.
“We’re delighted to be recognised by Forrester as a leader in Employee Experience Management as we invest aggressively to help companies transform daily listening into daily actions that unlock employee potential and improve wellbeing.”
Confirmit was selected as a leader for its flexibility, integration capability, scalability and analysis. Medallia was selected for its more complete CX integration, MaritzCX, an InMoment Company, for its CX heritage and EX solution maturity.
“Connecting CX and EX programs together brings a higher level of success and ROI to every program,” CEO of InMoment, Andrew Joiner, said. “We believe being ranked a Leader showcases both our superior technology and consulting excellence, and ultimately showcases the success we are bringing to clients and the market.”
Limeade, Glint, Peakon, InMoment, and Quantum Workplace were named as strong performers; and Ultimate Software, CultureIQ, and QuestionPro were contenders.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.
The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.
Jill Kim
Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch
Your page is very helpful. Thank you for sharing with us
Eriona Ajvazi
10 brands making a positive difference to a world in crisis
Extremely insightful and well written. Thanks for the great article!
Nicole Brodie Nahum
Why COVID-19 makes it more important than ever to move at the speed of the consumer
Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...
Aniket Singh
Can blockchain deliver on its big advertising promises?
Great article Emma. So many gems in there. Awesome to have you in the team!
One Small Step Collective
Why COVID-19 makes it more important than ever to move at the speed of the consumer