Report: Forrester names employee experience leaders

Forrester has released The Forrester New Wave: EX Management Platforms

Forrester has released The Forrester New Wave: EX Management Platforms for Large Enterprises, Q1 2020, naming Qualtrics, Confirmit, Medallia and MaritzCX as leaders in employee experience management (EX) platforms.

Forrester said EX management platforms are foundational for listening. By gathering ongoing employee engagement and sentiment data from both survey and non-survey sources; performing scientifically valid, AI-enhanced analysis on combined data sets; and making the results available in powerful ways; these solutions make it easier to accurately identify EX bright spots and trouble spots so CIOs can know where to focus limited resources for the greatest benefit. 

The Forrester New Wave differs from the traditional Forrester Wave as it assesses only emerging technologies, with analysis on a 10-criterion survey and a two-hour briefing with each evaluated vendor. Each of the vendors has: A complete employee experience management solution, multiple large enterprise customers, and client inquiries and/or capabilities that have put it on Forrester's radar. 

Qualtrics was selected for its robust platform, flexibility and analytics capabilities as well as text analytics, integration, willingness to collaborate, and the industrial and organisational psychology expertise that it makes available to clients. Qualtrics was the only leader who received a differentiated rating in seven of 10 criteria.

“Forrester’s recognition of employee experience management platforms as an emerging category comes at a critical time when companies across industries and regions are listening more intentionally and more often to their employees to help them navigate workplace, health, and economic changes,” Qualtrics EVP and GM of EmployeeXM, Jay Choi, said. 

“We’re delighted to be recognised by Forrester as a leader in Employee Experience Management as we invest aggressively to help companies transform daily listening into daily actions that unlock employee potential and improve wellbeing.”

Confirmit was selected as a leader for its flexibility, integration capability, scalability and analysis. Medallia was selected for its more complete CX integration, MaritzCX, an InMoment Company, for its CX heritage and EX solution maturity. 

“Connecting CX and EX programs together brings a higher level of success and ROI to every program,” CEO of InMoment, Andrew Joiner, said. “We believe being ranked a Leader showcases both our superior technology and consulting excellence, and ultimately showcases the success we are bringing to clients and the market.”

Limeade, Glint, Peakon, InMoment, and Quantum Workplace were named as strong performers; and Ultimate Software, CultureIQ, and QuestionPro were contenders.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...

Mathieu Lecompte

ACCC takes Meta to court over scam cryptocurrency advertising

Read more

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in