Return comes as existing CMO for A/NZ takes up a new role based in India
IBM has confirmed Jodie Sangster will return to Australian shores as its local chief marketing officer, as current A/NZ CMO heads off to India to take on a fresh marketing leadership challenge.
Sangster has spent the past year as IBM’s Singapore in CMO. She initially joined IBM in early 2018 as CMO artificial intelligence (AI) liaison lead/chief customer officer for the IBM Watson team, tasked with helping marketers better understand the application of AI in marketing and commerce.
Following IBM’s divestment of its marketing and commerce technology assets in April 2019 to Centerbridge Partners to become the distinct business, Acoustic, Sangster relocated to Singapore as a CMO in May 2019.
Prior to IBM, Sangster spent seven years at the helm of the Association of Data-driven Marketing and Advertising (ADMA). During her time as CEO, ADMA underwent extensive changes, encompassing a rebranding and repositioning from direct marketing to data-driven marketing, multiple acquisitions including the purchase of the Institute of Analytics Professionals Australia (IAPA) and ailing AIMIA, and realignment under the group umbrella of Australian Association of Data Leadership (AADL).
"I'm super-excited to be coming back to Australia to take on CMO role for IBM A/NZ," Sangster said in a statement.
Sangster reports to IBM A/NZ managing director, Katrina Troughton.
An IBM spokesperson confirmed to CMO that A/NZ CMO, Amanda Johnston-Pell, has been promoted to a new role covering regional marketing, and will be moving to Bangalore, India shortly. Her official title is VP of IBM Marketing Services Centre Asia-Pacific, China and Japan.
Johnston-Pell has been the A/NZ marketing chief since early 2016, overseeing a team of 90 staff and reporting to IBM’s local managing director. Johnston-Pell’s efforts as CMO saw her recognised among the CMO50 of Australia’s most innovative and effective marketing leaders in 2018 and 2019.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...
BARYBKIN ALEXANDER ALEXANDROVI
3-pronged marketing approach for property disruptor Brickx
Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...
Bhooshan Shetty
What lies ahead for the future of marketing post-AI
Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...
BARYBKIN ALEXANDER ALEXANDROVI
3-pronged marketing approach for property disruptor Brickx
Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...
BARYBKIN ALEXANDER ALEXANDROVI
Oath to fully acquire Yahoo7 from Seven West Media
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Ryota Miyagi
Brene Brown: What it takes to be a brave leader right now