IBM has confirmed Jodie Sangster will return to Australian shores as its local chief marketing officer, as current A/NZ CMO heads off to India to take on a fresh marketing leadership challenge.
Sangster has spent the past year as IBM’s Singapore in CMO. She initially joined IBM in early 2018 as CMO artificial intelligence (AI) liaison lead/chief customer officer for the IBM Watson team, tasked with helping marketers better understand the application of AI in marketing and commerce.
Following IBM’s divestment of its marketing and commerce technology assets in April 2019 to Centerbridge Partners to become the distinct business, Acoustic, Sangster relocated to Singapore as a CMO in May 2019.
"I'm super-excited to be coming back to Australia to take on CMO role for IBM A/NZ," Sangster said in a statement.
Sangster reports to IBM A/NZ managing director, Katrina Troughton.
An IBM spokesperson confirmed to CMO that A/NZ CMO, Amanda Johnston-Pell, has been promoted to a new role covering regional marketing, and will be moving to Bangalore, India shortly. Her official title is VP of IBM Marketing Services Centre Asia-Pacific, China and Japan.
Johnston-Pell has been the A/NZ marketing chief since early 2016, overseeing a team of 90 staff and reporting to IBM’s local managing director. Johnston-Pell’s efforts as CMO saw her recognised among the CMO50 of Australia’s most innovative and effective marketing leaders in 2018 and 2019.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.