The A2 Milk Company CMO, Susan Massasso, has announced her intention to stay on with the group in a new and expanded role following a restructure of the executive team confirmed today.
Massasso, who was ranked third in the 2018 edition of the CMO50 for her transformative marketing and brand efforts at the ASX-listed milk producer, has been appointed to the newly created role of chief growth and brand officer. News of her plans to stay on come three months after Massasso originally announced her intention of leaving The A2 Milk Company.
It also comes nearly two months after managing director and CEO, Jayne Hrdlicka, announced she would step down from the role after just over a year at the helm, with former boss, Geoff Babidge, returning to the top job in an interim capacity. A permanent CEO is expected to be announced by the end of FY20.
Massasso’s expanded role will now encompass innovation, new product and market development, quality and regulatory affairs, while also overseeing marketing and brand development. A search is now underway for a head of group marketing to report directly to Massasso. The new role officially commences today.
Massasso joined The A2 Milk Company as global CMO and spent six years in the position. Prior to this, she spent 12 years with Campbell Arnott’s in marketing and divisional roles, rising up to group Asia-Pacific marketing director.
“I am so pleased to be staying with The a2 Milk Company and highly motivated to take on this newly created and expanded role,” she told CMO. “To be able to manage the brand from end-to-end without being functionally siloed is progressive, highly relevant to our consumers, and exciting for me personally.
“I look forward to working closely with the passionate people in our broader business team to further realise the growth potential of this great brand and company.”
As well as the change in CEO, The A2 Milk company’s technical leader, Phil Rybinski, also exited the business earlier this year. In a statement, the company said its chief operations officer, Shareef Khan, had been leading the technical team on an interim basis and will continue to oversee quality activities in conjunction with Massasso.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration