Athlete's Foot promotes marketing leader to GM job

ASX-listed The Accent Group looks to build omnichannel retail excellence

Athlete’s Foot owner, The Accent Group, has promoted its head of marketing to a general manager’s position as part of an executive reshuffle.

Deena Colman, has been working with the shoe-focused retail group for the past 10 years in a number of marketing roles. Her new role sees her with accountability for the marketing of both Accent’s mono brands as well as The Athlete’s Foot along with a leadership role driving efficiencies across the group.

Colman told CMO the appointment is one of several general manager elevations in departments across retail, planning and store operations. No other marketing changes are planned.  Colman reports to the group general manager of wholesale.

“The priority for us as a business is continuing to find new ways in providing a best in class omni -channel experience for our customers,” she said.  “We’re also building our mono brand opportunities to continue growing through all our key channels of retail, digital and wholesale.” 

Prior to joining The Accent Group as a marketing manager, Colman worked in media planning at Coles Group. Her resume also includes a stint with OMD Australia covering media planning and buying.

In its most recent company update, The Accent Group noted plans to open at least 40 new stores this year, including Trybe and Pivot, as well as the debut of two fresh Platypus stores and the first CAT store in Australia. This will bring the group’s total footprint across owned and franchise to 519 stores by end of 2020.

At the same time, digital is a key area of growth, with the group acquiring Stylerunner last November, and launching Cremm, an online footwear and accessories marketplace. The company reported a 93 per cent uplift in digital sales in the most recent financial year, off the back of 131 per cent growth the previous year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Blog Posts

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

Sign in