oOh!media MD and CEO Brendon Cook departing in 2020

Founder and CEO of out-of-home advertising company handing over the reigns but will assume non-executive position when new chief in place

Brendan Cook
Brendan Cook

Brendon Cook will step down as managing director and CEO, as well as from the board, of oOh!media during 2020. 

Cook, founder of the out-of-home advertising business, will take up a non-executive consulting role to provide ongoing strategic advice after the successful transition to a new CEO. In the meantime, he will remain in his current positions until his replacement is found and the company has made clear he will work with the board in a transition period with the new CEO.

In a statement, oOh! chairman, Tony Faure, acknowledged Cook’s contribution to the success of the business he founded in 1989.

“Brendon had the foresight to recognise the growth potential of digital and has been a powerful advocate for the development of new outdoor environments to capitalise on the rapid growth in media consumption habits away from home. He also led the development of new ways to measure the true value of the out-of-home segment,” Faure said.

“He has successfully led oOh!’s diversification strategy to build a data-centric, scalable multi-format business across billboards, retail, office buildings, street furniture, rail, universities, cafes and airports, which leads the Australian and New Zealand markets.”

Cook noted the company’s integration with Adshel, which it acquired in 2018, is complete and felt it was the right time to make the transition.

“I look forward to continuing to be a supportive, long-term shareholder providing strategic advice to the company once transition to new leadership is complete,” he said in a statement.

The board has commenced a process with a global search firm to appoint a new managing director and CEO. 

The company’s upgraded FY19 underlying EBITDA earnings guidance, issued last year, is expected to be towards the lower end of the $138 million to $143 million range, excluding integration costs and changes in accounting standards. oOh! will report its FY19 results at the end of February.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Tyron Hayes

​The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.

More Videos

Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

Read more

Your page is very helpful. Thank you for sharing with us

Eriona Ajvazi

10 brands making a positive difference to a world in crisis

Read more

Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

Read more

Great article Emma. So many gems in there. Awesome to have you in the team!

One Small Step Collective

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blog Posts

The gear change required for business during COVID-19

The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.

Katja Forbes

Managing director of Designit, Australia and New Zealand

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

Is your marketing team adapting quickly enough to the COVID-19 crisis?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

Sign in