Marley Spoon appoints new CMO

Former marketing leader at Foxtel, David Jones joins ready-made food business

Meal kit subscription company, Marley Spoon, has appointed Kate Whitney to chief marketing and growth officer for Marley Spoon Australia. 

Whitney, who was a key marketer at both Foxtel and David Jones, will be joining the team in Sydney next week. Most recently, she was at Pirnod Ricard in the US, where she was the director of digital marketing, driving sales and brand loyalty for the millennial consumer segment. 

Prior to this, Whitney spearheaded the development of David Jones’ credit card portfolio and re-ignited the Storecard with American Express; and at Foxtel, where she developed the retail proposition and brand positioning.

She will be overseeing all of the marketing activity in Australia for both Marley Spoon and the company’s affordable meal kit alternative, Dinnerly; and will also be managing the strategic partnership between Marley Spoon and Woolworths, including cross-platform marketing campaigns and new initiatives between the two retailers.

“In Marley Spoon, I saw three simple, killer benefits in one delightful product: convenience, low waste, and wellness,” Whitney said. “I've never worked in a category that is so new and full of potential, that answers so many consumer needs at a period of phenomenal growth. Subscription services are becoming the new norm, which makes sense; Once you love a brand, and you trust that brand to take a problem away, you’ll continue to come back again and again.

“The meal-kit model reflects the changing consumer habits, but what has really impressed me about Marley Spoon is how they’ve continued to evolve their offering to meet the demands of their customers, with high-quality vegan and vegetarian options and meals that meet the growing demand of dinner being fast, healthy and delicious. There's never been a better time to try these products, and if this demand grows, it's only going to get better.”

Marley Spoon Australia MD and co-founder, Rolf Weber, said the hire is an enormous coup for the company. 

“Her experience of combining data-driven marketing with a consumer, subscription model is almost catered to the meal kit sector, so to have her here to lead our team in Australia is incredibly exciting. Her insight and leadership are going to be invaluable as Marley Spoon prepares for one of our biggest years yet,” he said. 

The marketing for Marley Spoon was formally headed up by Australian co-founder, Dave Malcolm, who left the business late last year to become head of global ecommerce for the Real Pet Food Company.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in