Intrepid has appointed Louise Laing as the general manager of marketing
Following Sarah Clark’s promotion to the role of managing director of Intrepid Australia and New Zealand, the travel company has appointed Louise Laing as the general manager of marketing.
Laing will lead the APAC team on trade, brand and design, PR and digital marketing. She boasts of a diverse background with strong leadership credentials, and started her career off in communications, joining Jetstar in its startup days building the airline’s brand and reputation.
Laing then moved agency side working for Mango Communications as group business director for the tourism, leisure and entertainment portfolio, taking care of Tourism Australia, Booking.com and The Walt Disney Company, among others. She was most recently the director of marketing A/NZ for G Adventures.
Intrepid Travel announced two internal promotions last year to manage record growth as it reported a 16 per cent global growth in the year to date. These included Clark as well as Brett Mitchell, previous managing director for APAC, who was promoted to chief commercial officer reporting to CEO, James Thornton.
“With only a few months left of this year, these roles solidify our 2020 strategy. As we grow with purpose, 2019 is on track to mark our fourth year of record growth,” Thornton said last year.
“Now we are planning our 2025 strategy, and these two roles will be vital to delivering our ambitious goals.”
Clark had been GM marketing APAC for almost two years.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia