Intrepid appoints new GM of marketing following Clark's promotion to MD

Intrepid has appointed Louise Laing as the general manager of marketing

Following Sarah Clark’s promotion to the role of managing director of Intrepid Australia and New Zealand, the travel company has appointed Louise Laing as the general manager of marketing.

Laing will lead the APAC team on trade, brand and design, PR and digital marketing. She boasts of a diverse background with strong leadership credentials, and started her career off in communications, joining Jetstar in its startup days building the airline’s brand and reputation. 

Laing then moved agency side working for Mango Communications as group business director for the tourism, leisure and entertainment portfolio, taking care of Tourism Australia, Booking.com and The Walt Disney Company, among others. She was most recently the director of marketing A/NZ for G Adventures. 

Intrepid Travel announced two internal promotions last year to manage record growth as it reported a 16 per cent global growth in the year to date. These included Clark as well as Brett Mitchell, previous managing director for APAC, who was promoted to chief commercial officer reporting to CEO, James Thornton. 

“With only a few months left of this year, these roles solidify our 2020 strategy. As we grow with purpose, 2019 is on track to mark our fourth year of record growth,” Thornton said last year.

“Now we are planning our 2025 strategy, and these two roles will be vital to delivering our ambitious goals.” 

Clark had been GM marketing APAC for almost two years.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in