Intrepid appoints new GM of marketing following Clark's promotion to MD

Intrepid has appointed Louise Laing as the general manager of marketing

Following Sarah Clark’s promotion to the role of managing director of Intrepid Australia and New Zealand, the travel company has appointed Louise Laing as the general manager of marketing.

Laing will lead the APAC team on trade, brand and design, PR and digital marketing. She boasts of a diverse background with strong leadership credentials, and started her career off in communications, joining Jetstar in its startup days building the airline’s brand and reputation. 

Laing then moved agency side working for Mango Communications as group business director for the tourism, leisure and entertainment portfolio, taking care of Tourism Australia, Booking.com and The Walt Disney Company, among others. She was most recently the director of marketing A/NZ for G Adventures. 

Intrepid Travel announced two internal promotions last year to manage record growth as it reported a 16 per cent global growth in the year to date. These included Clark as well as Brett Mitchell, previous managing director for APAC, who was promoted to chief commercial officer reporting to CEO, James Thornton. 

“With only a few months left of this year, these roles solidify our 2020 strategy. As we grow with purpose, 2019 is on track to mark our fourth year of record growth,” Thornton said last year.

“Now we are planning our 2025 strategy, and these two roles will be vital to delivering our ambitious goals.” 

Clark had been GM marketing APAC for almost two years.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in