100 per cent of profits from today's sales to go to the Australian Red Cross Disaster Relief and Recovery Fund
Over 45 of Australia’s leading retailers with a combined network of 1000 stores have joined forces to provide 100 per cent of profits from today's sales to the Australian Red Cross Disaster Relief and Recovery Fund.
In conjunction with purchases made today, select retailers of the ‘All In’ initiative will also be taking additional donations to the fund in store and via their individual websites.
As brand purpose becomes more important to consumers, the collection of local and international brands have united proactively for the nation-wide initiative, seeing it as an obligation to step forward and support those who support them, collectively making a real difference. This initiative provides an opportunity for people in each State and territory, and at home through online donations, to get involved.
The retailers and supporting partners are: Abrand, Afterpay, Artesands, Ben Sherman, Brixton, bond-eye swim, Cue, Culture Kings, Dashing Printing, Dr Denim, eBay, Faithful The Brand, Farage, General Pants, Grrrl, Globe, Hugo Boss, Hush Puppies, Kwik Kopy, Lacoste, Lee Jeans, Levis, Life Interiors, Local Supply, Misfit, M.J. Bale, Nautica, Neuw Denim, Nudie Jeans, Okanui, Rodd and Gunn, Rolla's Jeans, Sandler, Seafolly, Sea Level Swim, Speedo, Stussy, Temple and Webster, The Iconic, The North Face, True Alliance, Tutu Dumonde, Ugg, Veronika Maine, W.M. Ritchie Australia, Wrangler, and XLarge.
“The size and scale of these fires in many parts of Australia is unprecedented. But so is the incredible wave of support we’ve seen from people and businesses around the country and overseas,” head of engagement and support at Australian Red Cross, Belinda Dimovski, said.
“The funds raised will ensure our trained staff and volunteers can continue to be there for the long-haul, helping people take a deep breath, take stock of their losses, and slowly but surely get back on their feet.
We’ll also be giving out emergency grants to help people cover essential costs as they start to rebuild.”
Money raised by ‘All In’ for the Australian Red Cross Disaster Relief and Recovery Fund will be used to:
- Welcome people in evacuation centres and recovery hubs. Listening, comforting, making people’s wellbeing their number one priority.
- Locate missing loved ones through Red Cross’ Register.Find.Reunite service.
- Provide emergency grants to those who’ve lost their homes to fires this summer, to cover immediate and everyday expenses.
- Stay long after the disaster has passed via 1:1 support as people recover, and resilience programs for the wider community.
- Provide ongoing training, education and community outreach in preparation for the next disaster, be it here in Australia or further afield.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
