Seismic has made a raft of senior appointments, including marketing, to bolster local and Asia Pacific (APAC) operations and accelerate growth
Seismic has made a raft of senior appointments, including marketing, to bolster its local and Asia Pacific (APAC) operations and accelerate its growth.
Iris Chan has been appointed director of marketing APAC. Chan has over 20 years of experience in B2B technology marketing, and will lead Seismic’s regional marketing strategy drawing on experience from her management roles at IBM and Cisco. Most recently the CMO at sales acceleration startup FusionGrove, Chan is also a diversity advocate actively involved in related industry initiatives.
“Research has shown 83 per cent of surveyed customers expect companies to use new technologies to create better experiences,” Chan said.
“As a result, digital transformation initiatives, which have historically focused on modernising back-end systems, are now shifting towards the customer. This means marketing leaders play a critical role tapping into the right technologies to create connected, consistent customer experiences.
‘At the same time, marketing leaders also face mounting pressure from their executive leadership to demonstrate how marketing investments contribute to revenue performance. Successful marketing organisations leverage analytics to measure the impact of marketing activity on generating revenue.
“As a marketer, I have long been passionate about how technology can make a difference to the business. I am excited about joining Seismic and the opportunity ahead to help fellow marketing leaders meet these new challenges for our profession in the digital economy.”
Seismic is a leader in sales and marketing enablement, equipping global sales teams with the knowledge, messaging, and automatically personalised content.
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