Fill in our readership survey and you could score a pair of noise-cancelling headphones
CMO has kicked off a short readership survey to help us understand our readers’ content habits, as well as what role the CMO brand and content is playing in each of your professional lives.
We’re also keen to hear what you’d like to see more of from us and in what format, in order to shape our content and events approach in 2020.
Complete the survey by 4 February 2020, and you have the chance to secure a pair of noise-cancelling headphones (valued at up to $399) for your efforts.
Now entering its seventh year, CMO is a publication dedicated to serving the modern marketing and customer engagement leader. CMO is produced by global publishing leader, IDG Communications, and focuses on the unique leadership, customer and data challenges facing marketing, customer experience executives and digital leaders. Our website and biannual print magazine are packed full of expert insights and leadership advice, peer-led discussion on the latest marketing and customer engagement trends, marketing leadership interviews, data and tech innovation, and more.
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In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
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