​Updated: More new appointments to Ad Standards

The Community Panel is responsible for considering complaints made by members of the public about advertisements

Two new non-executive directors have been appointed to the Board of Ad Standards, effective immediately.

This follows yesterday's four new appointments to the Community Panel.

Kirsty Muddle and Jenni Dill will contribute to the governance of Australia’s independent advertising complaints adjudicator.

Muddle is the managing director and one of the founding partners of Cummins&Partners, and has championed programs that encourage cultural and socioeconomic diversity in the advertising industry. She is also a company director and board member of Cummins&Partners.

Dill is a commercially-driven marketing leader with over 25 years’ experience across marketing, innovation and sales in Australia and internationally. Currently, she is CMO of McDonald’s Australia.

The four other appointments to the Ad Standards Community Panel aim to further strengthen the ability of Australia’s independent system of advertising complaints adjudication to reflect community standards.

The Community Panel is responsible for considering complaints made by members of the public about advertisements across all mediums and represents the wide cross-section of community opinion. The panel considers complaints across wide-ranging social issues covered by the advertising codes and initiatives administered by Ad Standards - from discrimination and exploitation, to the environment, body image and health, and ads targeted to kids.

The university student, police officer, doctor, and anti-discrimination lawyer and former journalist selected bring a range of life experience and perspectives reflecting Ad Standards commitment to representing Australia’s diversity, the company stated. The Community Panel as a whole does not include representatives from the advertising industry, or from consumer or lobby groups.

The new recruits include Michael Bonning, who was previously a medical officer in the Royal Australian Navy and is currently chief medical officer at an adventure travel company raising money for charities. Sam Drummond is a practicing equality lawyer and radio journalist with experience in federal politics, Robb Wann a former police officer with the Queensland Police and capability officer and advisor, and Wolf Zimmermann is a scientific computing specialist who is about to take up a new role as systems adviser to the Department of Health and Human Services in Victoria.

Ad Standards CEO, Fiona Jolly, said the latest appointments represent a broad range of community values, ages, skills, geographic and demographic groups.

“Ensuring the Community Panel as a whole reflects a wide variety of Australians and is broadly representative of the diversity of the Australian community is our top focus,” she said. “The diversity helps with understanding the many different community standards relative to decisions that need to be made by the Community Panel.”

The incoming members were selected following public advertisement. Membership is on a fixed-term basis with new appointments staggered to ensure a mix of corporate knowledge while introducing people with a mix of experience, views and skills.

Ad Standards launched a campaign earlier in the year aimed at drawing attention to the advertising standards codes, with the goal to encourage progressive advertising and recognise ads hitting the mark.

Ad Standards used the advertising campaign to raise the public’s awareness of the wide range of social issues the ad codes cover. By using headlines such as ‘This ad is brainwashing your children’, ‘This ad is for white people only’, ‘This ad is not an ad’ and ‘If you’re a woman, don’t bother reading this ad’, the industry body wants to make a point about the ability of advertisers and agencies to have more socially progressive messaging in their ads.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Non-linear transformation: The internal struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).

Neil Kelly

Partner, transformation, Wunderman Thompson

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

I think some of these ideas are great. These tips will help me to improve my system. Thanks!

Henry Reid

9 Ways to Improve Your Company's CRM System

Read more

It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

Mae Davis

7 ways small businesses can benefit from mobile apps

Read more

Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...

Andrea Foster

How to spot a ‘design-led’ versus ‘design-fed’ company

Read more

ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...

Vee.

How the ABC used an online community to help build a movement

Read more

Thank you for your feedback, Astha! Always appreciated.

Vanessa Skye Mitchell

5 things marketers should know about data privacy in 2020

Read more

Latest Podcast

More podcasts

Sign in