As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
The dos and don'ts of account-based marketing
Account-based marketing is fast earning a reputation as the only way to successfully tackle modern B2B marketing. We investigate the dos and don'ts
-
Nadia Cameron (CMO)
Take a dive into any B2B marketing playbook today and you’re likely to encounter account-based marketing (ABM) in the mix.
With 99 per cent of ABM-engaged companies surveyed by SiriusDecisions seeing 20 per cent average lift in engagement, and 91 per cent citing higher ROI, it’s clear account-based approaches are on a fast track to B2B dominance.
You only have to look at the shifts in how B2B buyers procure to know the old digital marketing and demand generation models are broken, 6Sense global CMO, Latane Conant, says.
Register or Login to continue
This article is only available for subscribers. Sign up now for free and get free access to premium content from ARN, CIO, CSO, CMO, Computerworld, and PC World.
Or
Email address already exists in our user system. Please login to continue.
