Seven Media brings on new chief digital officer

Appointment follows announcement of first-ever CMO in October and is part of a new management structure under James Warburton

James Warburton (left) and Gereurd Roberts
James Warburton (left) and Gereurd Roberts

Seven West Media has confirmed Pacific Magazines chief, Gereurd Roberts, as its group chief digital officer.

The ASX-listed media group said Roberts will take up his new post following completion of the sale of Pacific Magazines to Bauer Media, which is anticipated to be finalised by the end of 2019, pending regulatory approval.

The CDO role will see Roberts responsible for broadcast operations, digital product and technology and IT, reporting directly into recently installed managing director and CEO, James Warburton. Roberts has spent the last three years as CEO of Pacific Magazines, and previously maintained general management, commercial, publisher and editorial roles for organisations including Guardian news & Media and ACP.

Roberts takes up many of the responsibilities formerly held by Clive Dickens, who left SWM in March to become VP of television, content and product for Optus. His appointment also comes after the media group confirmed its first chief marketing officer, Charlotte Valente, in October.

“Our online assets have never been more important, as digital platforms transform media and present us new opportunities,” Warburton commented in a statement. “Through our broadcast video on-demand service, 7plus, which has gown 51 per cent year-on-year, and 7news.com.au, we’re well positioned for the future. Gereurd will build on the digital growth he delivered at Pacific, where he grew the digital footprint by 70 per cent in his new role.”

Roberts said he was thrilled to take on the “vital role” in the SWM business.

“We are clear about the importance of our digital assets in driving our content-led growth strategy and I look forward to leading that charge, capturing the attention of audiences across all Seven touchpoints by delivering engaging content through our online platforms,” he said.

He noted 7news.com.au had established itself as one of Australia’s top five news websites since launching seven months ago.

“I can’t wait to take our digital assets to the next level, and to work with the entire SWM team to build Australia’s most innovative, digitally led media organisation,” Roberts added.

SWM said it’s now on the hunt to confirm a chief content officer as part of a streamlined new management team led by Warburton. Others on the senior management team include chief revenue officer, Kurt Burnette; commercial director, Bruce McWilliam; chief financial officer, Warwick Lynch; chief people and culture officer, Katie McGrath; and CEO of SWM in Western Australia, Maryna Fewster.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in