CMO's top 8 martech stories for the week - 5 December 2019

All the latest martech and adtech news this week from Sprinklr and Nanigans, IgnitionOne, Intema and SqueezeCMM, Appier, Vibenomics, VTEX and Anchanto

Sprinklr acquires Nanigans’ social advertising business

Sprinklr has acquired Nanigans’ social advertising business and is another step towards building one platform for customer experience management.

Nanigans is a performance advertising software company supporting brands in ecommerce and gaming, including Wayfair, Zynga, and Quicken Loans. Sprinklr is acquiring Nanigans’ social advertising business including data management, predictive analytics, optimization, campaign management, and granular real-time reporting across today’s most valuable advertising channels: Facebook, Instagram and Twitter.

Financial terms were not disclosed.

Sprinklr, which provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring, as part of its Unified Front Office platform giving brands a single platform for all their social advertising, marketing, customer care, research and engagement needs.

Sprinklr, with its Unified Front Office and artificial intelligence capabilities, aims to help brands make sense of advertising performance data and then share this insight across teams that collaborate on Sprinklr’s platform. 

IgnitionOne closing its doors

One of the industry's longest standing adtech outfits, IgnitionOne, has sold off its assets and will close down, according to a message to shareholders from the CEO.

The 15-year-old company, which raised US$85.2 million since 2013, reportedly owes money to two adtech businesses and an investment firm and its remaining assets have reportedly gone to an independent trustee.

In his message to shareholders, IgnitionOne CEO, Will Margiloff ,reportedly said they would likely not receive any money from the company.

“The grounds have shifted in the digital market and we couldn’t get to safer ground in time” in explaining why the company has run into financial trouble and has closed operations," Margiloff is quoted as saying.

Appier raises US$80 million for AI

Artificial intelligence (AI) outfit, Appier has raised a US$80 million Series D funding round with investment from TGVest Capital, HOPU-Arm Innovation Fund, Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment and UMC Capital.

The latest capital injection will propel worldwide market expansion, help the vendor attract outstanding global talent and drive innovation in AI for new industries beyond digital marketing, in addition to continuing to strengthen and scale Appier’s current product suite.

Appier positions its platform as helping businesses solve their most challenging marketing problems with AI. It is a partner to some of the world’s leading brands, providing a suite of enterprise-grade products to support data-driven decisions and accelerate business growth. These companies are using Appier’s AI-powered marketing platforms to automate decision making throughout the entire customer lifecycle.

According to the Taiwan-based company, its growth mirrors the increasing demand on business leaders to effectively implement and leverage AI to ensure they retain relevancy and stay ahead of the pace of technological change. The latest cash injection brings total funding to US$162 million to date.

“Appier has been unwavering in its commitment to developing AI that makes people’s lives easier, and we’re proud to help our customers become data-driven organizations with cutting-edge technology at their core,” said Appier CEO and co-founder, Chih-Han Yu.

“Our latest investment brings with it new shareholders whose growth-stage experience will help us to scale faster towards our ultimate goal of revolutionising the way enterprises adopt and leverage AI to grow, remain competitive and manage continuous business transformation.”

Vibenomics raises $5 million for out-of-home audio

Vibenomics, provider of place-based audio experience solutions and what it claims is the industry’s first audio out-of-home (OOH) programmatic advertising marketplace, has closed $5 million in new funding.

Vibenomics is a technology company enabling location-based businesses and connected cities to create and control their background musical vibe to enhance sales and enrich the customer experience. Through curated playlists and professionally voiced promotional announcements, the company provides the right revenue-enhancing vibe for over 4000 locations in 45 states, and gives more than 100 brands the ability to speak directly to nearly 150 million consumers right at the point-of-sale through its audio out-of-home advertising marketplace.

Fully managed online, Vibenomics is easy to use for businesses or connected cities with a single location, yet powerful enough for larger, multi-site organizations. Clients work with Vibenomics audio experience managers who control music, messaging and advertising to customise the vibe in each location. Professional voice talent produces location-based messages that can be ready for play within hours of client requests.

VTEX secures US$140 million investment led by SoftBank

VTEX cloud commerce platform, an ecommerce platform serving brands and retailers in 28 countries, has closed a US$140 million investment round from SoftBank's Latin America fund in conjunction with Gávea Investimentos and Constellation Asset Management.

The investment will support VTEX’s continued global expansion and advancements to its cloud commerce offerings.

VTEX provides commerce solutions to 2500 global brands, including Levi’s, Sony, Walmart, L’Oréal and Motorola. The company’s innovations include a patent-pending passwordless checkout called SmartCheckout, an architectural network of microservices to seamlessly deliver continuous updates, and the company’s VTEX IO serverless development framework that enables clients to develop scalable, production-ready Web applications for global commerce without infrastructure complexity.

Anchanto expands into Australia and New Zealand

Singapore-based B2B SaaS technology company, Anchanto, has expanded into Australia and New Zealand.

The company's pitch is to help retailers, brands, SMEs and ecommerce businesses grow locally and expand operations across Asia through its proprietary SaaS platforms and global partnerships.

Anchanto enables businesses to conduct end-to-end ecommerce operations via its core platforms, SelluSeller, and Wareo. SelluSeller is an online multi-channel ecommerce management software that offers a one-stop solution for channel management operations with access to over 100 local and international sales channels such as Amazon, eBay, Iconic, Catch of the Day, The Market, Lazada, Zalora, Shopee, Tokopedia, Qoo10, Magento, Shopify and Zilingo.

SelluSeller can help manage front-end tasks on the online channel front, Wareo is a full-suite warehouse management system built with 3PLs, warehousing players, brands and e-distributors in mind. 

Wareo helps businesses manage B2B (retail and bulk logistics) and B2C (eCommerce) processes through a single system and transform their existing warehouses into a seamless fulfilment centre. Wareo enables businesses to diversify offerings and start serving B2C players, as they do not need huge capital investments and can hit better revenue numbers while utilising their existing assets and resources.

Intema and SqueezeCMM announce strategic partnership 

Intema Solutions, makers of eFlyerMaker.com, an email platform with built-in compliance and content creation suites, and SqueezeCMM, an award-winning technology platform and professional services agency that tracks user behaviour and content marketing performance, have struck a strategic partnership.

The deal will include analytics integration and a single source for email, social and advertising performance, regardless of publishing platform. It also includes a combined sales approach in key vertical markets through the incorporation of the SqueezeCMM data layer into eFlyerMaker.

The eFlyerMaker platform includes tools such as templates and Photoshop-like editing capabilities along with advanced list management and segmentation capabilities powered by a sophisticated machine-learning engine.

Customers who sign up for eFlyerMaker will now have access to SqueezeCMM’s multi-platform analytics engine. SqueezeCMM’s taxonomy and retargeting capabilities are configurable and a cost-effective martech analytics solution.


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