LG Australia announces resignation of CMO

The hunt is on for a new head of marketing for LG

“A lot of other factors are driving the need to rethink the computer industry at the moment. There’s an opportunity for all of us to tap into that” Angus Jones, HP
“A lot of other factors are driving the need to rethink the computer industry at the moment. There’s an opportunity for all of us to tap into that” Angus Jones, HP

Angus Jones has stepped down as CMO and general manager of marketing of LG Australia.

Jones has been in the role for over four years. Prior to LG, Jones held various marketing positions at Dell, also for just over four years. He also spent 11 years with Hewlett-Packard.

Jones told CMO having such a big portfolio kept the job interesting and provided many highlights and enormous job variety.  

"The thing I am most proud of is I joined the company with marketing in mess and left with an amazing team that worked for me and a strong foundation for the next person," he said. "Next for me is to find another such challenge where I will be empowered to build marketing capability to drive sales and be recognised for success."

On his LinkedIn page, Jones said it is time for his next adventure. “I have resigned as the CMO of LG Electronics after more than four years. During this time I am proud of unifying and reigniting a team who took their 21 categories to new heights including number one market share positions in both B2B and B2C categories,” he stated.

“Key to this success was enforcing a brand strategy across corporate and trade/retail channels whilst launching and building out new sub brands. I built a digital/social team that created a framework to better connect and resonate with customers and a PR function that took advantage of the good and minimised the bad. So now I look for my next challenge. My passion involves helping an organisation grow revenue and resonate with customers. I want to feel empowered and challenged and with 30 years’ experience across multiple billion dollar businesses and industries I have a lot to offer."

LG thanked Jones for his leadership of the brand during the past four years.

“Angus has overseen a period of growth and change during his time with the company. His deep understanding and experience has been invaluable, and we wish him well for the future,” LG said in a statement.

The company has begun a search for a new head of marketing. LG Australia will be working with partners and customers to ensure a seamless transition period.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.     

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in