LG Australia announces resignation of CMO

The hunt is on for a new head of marketing for LG

“A lot of other factors are driving the need to rethink the computer industry at the moment. There’s an opportunity for all of us to tap into that” Angus Jones, HP
“A lot of other factors are driving the need to rethink the computer industry at the moment. There’s an opportunity for all of us to tap into that” Angus Jones, HP

Angus Jones has stepped down as CMO and general manager of marketing of LG Australia.

Jones has been in the role for over four years. Prior to LG, Jones held various marketing positions at Dell, also for just over four years. He also spent 11 years with Hewlett-Packard.

Jones told CMO having such a big portfolio kept the job interesting and provided many highlights and enormous job variety.  

"The thing I am most proud of is I joined the company with marketing in mess and left with an amazing team that worked for me and a strong foundation for the next person," he said. "Next for me is to find another such challenge where I will be empowered to build marketing capability to drive sales and be recognised for success."

On his LinkedIn page, Jones said it is time for his next adventure. “I have resigned as the CMO of LG Electronics after more than four years. During this time I am proud of unifying and reigniting a team who took their 21 categories to new heights including number one market share positions in both B2B and B2C categories,” he stated.

“Key to this success was enforcing a brand strategy across corporate and trade/retail channels whilst launching and building out new sub brands. I built a digital/social team that created a framework to better connect and resonate with customers and a PR function that took advantage of the good and minimised the bad. So now I look for my next challenge. My passion involves helping an organisation grow revenue and resonate with customers. I want to feel empowered and challenged and with 30 years’ experience across multiple billion dollar businesses and industries I have a lot to offer."

LG thanked Jones for his leadership of the brand during the past four years.

“Angus has overseen a period of growth and change during his time with the company. His deep understanding and experience has been invaluable, and we wish him well for the future,” LG said in a statement.

The company has begun a search for a new head of marketing. LG Australia will be working with partners and customers to ensure a seamless transition period.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.     

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