Advertising-enabled electronic tables have been installed in the T1 food court at Sydney International Airport, providing a new avenue for digital out-of-home advertising, and the list of advertisers includes Trikon, Antler and Sunglass Hut.
The patented EAT Table technology offers airports and retail destinations the ability to deliver real-time, location-based digital advertising and messaging through the EAT Table tops to passengers and visitors. The rollout in Sydney Airport adds to other sites where this technology is in use, including several shopping centres in New South Wales and Queensland.
EatDisplays CEO, Adam Canceri, said the EAT Table can significantly increase a customer’s awareness of what’s going on around them in the commercial environment. This includes commercial content, such as sales, offers, promotions and events, as well as non-commercial content and information like weather updates, news and announcements.
The company isn’t using targeted out-of-home (OOH) at this stage; however, Canceri explained to CMO “the hardware is designed to carry out hyper-targeting in real time, our patents also cover this.”
On the technical side, Canceri told its technology is bespoke and locally engineered but hosted virtually.
“It has been designed, engineered and assembled in Australia. We work very closely with Amazon (AWS) for cloud computing, storage and security,” he said.
Additional cloud-based software is being developed to further enhance the EAT Table platform. For example, the company is currently working on software to enable customers to enjoy the convenience of ordering food, beverage and other goods from the EAT Table.
Canceri said there are plans for expanding beyond retail and airports, which includes “hospitals and fast food restaurants.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness