Boundy is Qantas’ new CMO

Jo Boundy is moving from Qantas Loyalty to take up the group marketing leadership position

Qantas has a new group chief marketing officer.

A Qantas spokesperson confirmed to CMO that Jo Boundy will be moving from Qantas Loyalty, where she is currently executive manager, marketing and Qantas Group accommodation, to become executive manager, group brand and marketing, effectively the Qantas Group’s chief marketing officer position.

The CMO role has been vacant following the promotion of Stephanie Tully to chief customer officer in August. Boundy will report to Tully in her new role, as Tully sits on Qantas Group CEO, Alan Joyce’s leadership team.

The airline's frequent flyer marketing manager, Petra Perry, has also been promoted into the CMO role for Qantas Loyalty. She's been with Qantas since 2015, working initially in financial services marketing before taking the Frequent Flyer marketing helm in 2018.

Tully, the former executive manager of group brand and marketing and CMO of loyalty, has been with Qantas for more than 15 years in various roles. Her work culminated in securing third position in the 2017 edition of the CMO50. Tully took up the customer chief reins from Vanessa Hudson, who left the position following her appointment as CFO in May this year.

Joyce said in a statement when Tully was promoted that the group was making some big investments in marketing, digital, service and product.

This follows the travel giant announcing an overhaul of its Frequent Flyer Loyalty Program in June.

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