Domain is using digital marketing to give cricket fans the chance to explore some of Australia’s iconic sporting stadiums from their phone
Domain is using digital marketing to give cricket fans the chance to explore some of Australia’s iconic sporting stadiums from their phone.
As part of a wider campaign, major Australian cricket stadiums will feature on Domain, the naming rights partner of the Men’s Test series, offering an exclusive look behind the scenes, complete with property features like the number of bathrooms, parking spaces, kitchens, pools, dining rooms, and locker rooms.
Credit: Domain Cricket fans who explore the stadiums featured on Domain can also go into the running to win a box for 12 at the upcoming Domain Test Series.
“Property and cricket are two of our nation's favourite obsessions and we’re excited to give cricket fans a really fun way to engage with both this summer,” Domain director of consumer marketing, Emily Murren, said.
“The campaign gives our users a unique view into the nation’s most loved stadiums when they discover them in the Domain app and on our website — places they’ll likely be spending a lot of time at during the upcoming cricket season. And to top it off, can win themselves the best seat in the house to watch this year’s Domain Test Series.”
The competition is part of Domain’s broader partnership with Cricket Australia, which kicked off last year.
Listings are available on the Domain’s cricket website, and the Domain app.
Stadiums featured on Domain and on offer to fans to win a box include Sydney Cricket Ground, Melbourne Cricket Ground, The Gabba and Adelaide Oval.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.
How to avoid the bottom drawer, and how to get value from the work you’ve paid for
Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic
The versatility of Live Chat is really what surprises me. I’ve seen it being used not only for customer support, but also as a tool to in...
Drishti Shah
Why Bupa tapped WhatsApp for new customer messaging channel
Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...
George David
foodpanda launches blockchain-based out-of-home advertising campaign
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing
An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...
Bagen Andrea
What this millennial marketer is doing to shake up conveyancing
Love the post. It is so insightful for companies getting stuck in their habits and missing out on the role innovation can have on revenue...
Alessia Del Genio
How Lego built its culture of innovation, brick by brick