Domain and Cricket Australia offering digital experiences

Domain is using digital marketing to give cricket fans the chance to explore some of Australia’s iconic sporting stadiums from their phone

View all images

Domain is using digital marketing to give cricket fans the chance to explore some of Australia’s iconic sporting stadiums from their phone. 

As part of a wider campaign, major Australian cricket stadiums will feature on Domain, the naming rights partner of the Men’s Test series, offering an exclusive look behind the scenes, complete with property features like the number of bathrooms, parking spaces, kitchens, pools, dining rooms, and locker rooms. 

Credit: Domain

Cricket fans who explore the stadiums featured on Domain can also go into the running to win a box for 12 at the upcoming Domain Test Series.  

“Property and cricket are two of our nation's favourite obsessions and we’re excited to give cricket fans a really fun way to engage with both this summer,” Domain director of consumer marketing, Emily Murren, said. 

“The campaign gives our users a unique view into the nation’s most loved stadiums when they discover them in the Domain app and on our website — places they’ll likely be spending a lot of time at during the upcoming cricket season. And to top it off, can win themselves the best seat in the house to watch this year’s Domain Test Series.”  

The competition is part of Domain’s broader partnership with Cricket Australia, which kicked off last year.  

Listings are available on the Domain’s cricket website, and the Domain app.  

Stadiums featured on Domain and on offer to fans to win a box include Sydney Cricket Ground, Melbourne Cricket Ground, The Gabba and Adelaide Oval. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

Read more

Blog Posts

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

Sign in