How the pandemic revealed the antidote to marketing’s image problem
What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.
Domain and Cricket Australia offering digital experiences
Domain is using digital marketing to give cricket fans the chance to explore some of Australia’s iconic sporting stadiums from their phone
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Vanessa Mitchell (CMO)
Domain is using digital marketing to give cricket fans the chance to explore some of Australia’s iconic sporting stadiums from their phone.
As part of a wider campaign, major Australian cricket stadiums will feature on Domain, the naming rights partner of the Men’s Test series, offering an exclusive look behind the scenes, complete with property features like the number of bathrooms, parking spaces, kitchens, pools, dining rooms, and locker rooms.
Credit: Domain Cricket fans who explore the stadiums featured on Domain can also go into the running to win a box for 12 at the upcoming Domain Test Series.
“Property and cricket are two of our nation's favourite obsessions and we’re excited to give cricket fans a really fun way to engage with both this summer,” Domain director of consumer marketing, Emily Murren, said.
“The campaign gives our users a unique view into the nation’s most loved stadiums when they discover them in the Domain app and on our website — places they’ll likely be spending a lot of time at during the upcoming cricket season. And to top it off, can win themselves the best seat in the house to watch this year’s Domain Test Series.”
The competition is part of Domain’s broader partnership with Cricket Australia, which kicked off last year.
Listings are available on the Domain’s cricket website, and the Domain app.
Stadiums featured on Domain and on offer to fans to win a box include Sydney Cricket Ground, Melbourne Cricket Ground, The Gabba and Adelaide Oval.
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