Domain is using digital marketing to give cricket fans the chance to explore some of Australia’s iconic sporting stadiums from their phone
Domain is using digital marketing to give cricket fans the chance to explore some of Australia’s iconic sporting stadiums from their phone.
As part of a wider campaign, major Australian cricket stadiums will feature on Domain, the naming rights partner of the Men’s Test series, offering an exclusive look behind the scenes, complete with property features like the number of bathrooms, parking spaces, kitchens, pools, dining rooms, and locker rooms.
Credit: Domain Cricket fans who explore the stadiums featured on Domain can also go into the running to win a box for 12 at the upcoming Domain Test Series.
“Property and cricket are two of our nation's favourite obsessions and we’re excited to give cricket fans a really fun way to engage with both this summer,” Domain director of consumer marketing, Emily Murren, said.
“The campaign gives our users a unique view into the nation’s most loved stadiums when they discover them in the Domain app and on our website — places they’ll likely be spending a lot of time at during the upcoming cricket season. And to top it off, can win themselves the best seat in the house to watch this year’s Domain Test Series.”
The competition is part of Domain’s broader partnership with Cricket Australia, which kicked off last year.
Listings are available on the Domain’s cricket website, and the Domain app.
Stadiums featured on Domain and on offer to fans to win a box include Sydney Cricket Ground, Melbourne Cricket Ground, The Gabba and Adelaide Oval.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”
Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.
I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation