Former PwC comms and marketing leader becomes first CMO of Wingate

Marketing and communications leader joins Australian private investment firm to lead brand and go-to-market strategy

Erin Richardson
Erin Richardson

Former PwC marketing and communications leader has switched the consulting house for private investment firm, becoming the new chief marketing officer of Wingate.

Erin Richardson spent the last five-and-a-half years at PricewaterhouseCoopers, more recently as director of marketing and communications for financial advisory. She kicked off her time PwC as senior manager of tax and legal marketing communications.

Over the past couple of years, Richardson was responsible for go-to-market strategy across deals and mergers and acquisitions, private clients, infrastructure, legal and tax and led a national team of professionals. Prior to this, she worked at the Australian Tax Office as a communications leader and campaign manager.

Richardson now takes up the newly created CMO post at Wingate with a remit to lead brand, marketing and communications. Richardson said her role will focus on broadening and strengthening awareness across a strong and dynamic investment platform. She’s part of the executive team reporting into group managing director, Farrel Meltzer, and chief operating officer, Stuart Greaves.

Richardson told CMO she was attracted to the role as a greenfield opportunity to bring a strategic marketing and communications lens to a firm with a distinctive brand, and some incredible market relationships.

“It’s a unique business which has delivered remarkable results for its co-investors. The opportunity to drive scale and support this brand is exciting, and it’s the kind of opportunity that doesn’t often come along,” she said.  

“From a more macro perspective it is also interesting to leverage my experience in working with complex subject matter – like M&A, transactions, real estate and property – and see this from an investment side. As a professional marketer, I’ve found it’s always good to have a strong understanding of the subject matter you are working with to underpin your go to market approach.”      

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in