Marketing and communications leader joins Australian private investment firm to lead brand and go-to-market strategy
Former PwC marketing and communications leader has switched the consulting house for private investment firm, becoming the new chief marketing officer of Wingate.
Erin Richardson spent the last five-and-a-half years at PricewaterhouseCoopers, more recently as director of marketing and communications for financial advisory. She kicked off her time PwC as senior manager of tax and legal marketing communications.
Over the past couple of years, Richardson was responsible for go-to-market strategy across deals and mergers and acquisitions, private clients, infrastructure, legal and tax and led a national team of professionals. Prior to this, she worked at the Australian Tax Office as a communications leader and campaign manager.
Richardson now takes up the newly created CMO post at Wingate with a remit to lead brand, marketing and communications. Richardson said her role will focus on broadening and strengthening awareness across a strong and dynamic investment platform. She’s part of the executive team reporting into group managing director, Farrel Meltzer, and chief operating officer, Stuart Greaves.
Richardson told CMO she was attracted to the role as a greenfield opportunity to bring a strategic marketing and communications lens to a firm with a distinctive brand, and some incredible market relationships.
“It’s a unique business which has delivered remarkable results for its co-investors. The opportunity to drive scale and support this brand is exciting, and it’s the kind of opportunity that doesn’t often come along,” she said.
“From a more macro perspective it is also interesting to leverage my experience in working with complex subject matter – like M&A, transactions, real estate and property – and see this from an investment side. As a professional marketer, I’ve found it’s always good to have a strong understanding of the subject matter you are working with to underpin your go to market approach.”
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