Former UBank CMO becomes Good2Give's first chief customer officer

Experience marketer from the financial services space joins fintech focused on facilitating social enterprise

Jo Kelly
Jo Kelly

Former UBank CMO, Jo Kelly, has re-emerged as the new chief customer officer at Good2Give, a fintech operating in the social enterprise space.

The newly created role sees Kelly overseeing marketing, sales and customer experience, indirectly replacing both a head of charity and client relations as well as head of marketing and communications role. She told CMO the position comes with a very clear focus on the customer and reports directly to the CEO. 

“I was attracted to this role because I was looking for something purposeful and I was really inspired with Good2Give’s focus on creating a more giving Australia,” Kelly said. “ I also wanted to work for a fintech and Good2Give has developed an impressive tech platform that not only facilitates charitable giving, but also sees the business able to set up trusts, grants, charity partnerships and workplace giving programs.”

Kelly has been consulting into the fintech since May and assumed the full-time position this month.

“There’s so much opportunity in this role,” she continued. “We currently work with 20 per cent of ASX-listed companies with workplace giving and we’d love to significantly increase this number over the next few years.”

The big ambition is to get more money out to people in need. To do this, Good2Give is not only working directly with clients, but also plans to build tech partnerships to make this happen.

According to its annual report, Good2Give has facilitated more than $200 million in donations since being established in 2001, working with 8000 Australian and international communities. In the last year, it delivered $19.9m to the charitable sector. The big vision is to get to $300 million by 2022.

Among recent initiatives was a trial of Giving Circles at Work with Westpac Group, aimed at helping employees give to a chosen charity or cause they want to support. The partnership was funded by the Australian Department of Social Services and supported by the Prime Minister’s Community Business Partnership

Kelly comes to the role with a wealth of marketing and financial services experience. Most recently, she spent nearly four years as chief marketing officer at Ubank, the upstart digital disruptor launched by National Australia Bank. She left the company following a restructure.

Read more: CMO50 2017 #17: Jo Kelly

Prior to this, she was head of marketing at AMP New Zealand. Kelly’s resume also includes roles such as head of retail banking at Bank of New Zealand, and head of marketing delivery for the Kiwi firm.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.   

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in