TEG Insights launches new data insights business Doppler

Analytics and insights outfit launches new platform for advertisers offering insights that can scale and activate across digital

TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.

“Marketers and brand managers face major challenges in how they accurately identify the characteristics of their consumer market, how they best reach a scalable target audience, and what data they are able to trust to help with these decisions,” said TEG Insights and TEG Analytics general manager, Andrew Reid.

Combining its data set with its consumer panel, Doppler can identify audiences using spend, lifestyle, geographic and demographic characteristics to replicate research cohorts in the digital platform. It uses single-source, first-party data and can assure the accuracy and predictive capabilities of the original records, Reid said. 

“These ‘hygiene’ factors ensure the segment is optimised towards the appropriate market,”  he said.

TEG Insights said Doppler will allow advertisers to target audiences around intent, motivation, attitude and awareness along with demographic attributes like age, gender, location and behaviour. By combining TEG’s data set of 16 million Australians, it claims it will enable insights and audience targeting to be scaled and target across digital content, social platforms and connected TV.

With the launch of Doppler, TEG Insights bullishly said it has a rich, clean data set that puts it among the top five data sources, which includes the banks and the ATO, and well beyond what can be gathered from browsers, competitions and other non-original sources.

TEG Insights is part of the TEG group, which includes ticking business Ticketek, live entertainment businesses TEG Live and venue Qudos Bank Arena along with its data businesses TEG Analytics and TEG Digital. 

The TEG Analytics business was created back in 2016 with Reid at the helm to build out its data analytics and services division to help brands derive better customer insight from first-party data and tap into the wealth of ‘affinity’ data generated by the live experience economy.

The final piece of the puzzle came two years later when TEG Rewards rebranded as TEG Insights and linked to TEG Analytics and TEG Digital. It realised TEG’s strategy to create the three planks to its data and digital business to activate the insights drawn from its consumer research panel and integrate with its data analytics and digital marketing capabilities.

In recent executive appointments in the group, TEG Digital and Ticketek brought on a new lead of marketing operations, Chris Johnston, in July, to support its expansion plans. The market research industry is worth $1 billion in Australian and TEG Insights is looking to challenge the industry with the Doppler platform. 

“Poor sample quality, dubious recruitment methods and slow-paces integration with data analytics means outcomes and results are being challenged,” said Reid.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in