TEG Insights launches new data insights business Doppler

Analytics and insights outfit launches new platform for advertisers offering insights that can scale and activate across digital

TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.

“Marketers and brand managers face major challenges in how they accurately identify the characteristics of their consumer market, how they best reach a scalable target audience, and what data they are able to trust to help with these decisions,” said TEG Insights and TEG Analytics general manager, Andrew Reid.

Combining its data set with its consumer panel, Doppler can identify audiences using spend, lifestyle, geographic and demographic characteristics to replicate research cohorts in the digital platform. It uses single-source, first-party data and can assure the accuracy and predictive capabilities of the original records, Reid said. 

“These ‘hygiene’ factors ensure the segment is optimised towards the appropriate market,”  he said.

TEG Insights said Doppler will allow advertisers to target audiences around intent, motivation, attitude and awareness along with demographic attributes like age, gender, location and behaviour. By combining TEG’s data set of 16 million Australians, it claims it will enable insights and audience targeting to be scaled and target across digital content, social platforms and connected TV.

With the launch of Doppler, TEG Insights bullishly said it has a rich, clean data set that puts it among the top five data sources, which includes the banks and the ATO, and well beyond what can be gathered from browsers, competitions and other non-original sources.

TEG Insights is part of the TEG group, which includes ticking business Ticketek, live entertainment businesses TEG Live and venue Qudos Bank Arena along with its data businesses TEG Analytics and TEG Digital. 

The TEG Analytics business was created back in 2016 with Reid at the helm to build out its data analytics and services division to help brands derive better customer insight from first-party data and tap into the wealth of ‘affinity’ data generated by the live experience economy.

The final piece of the puzzle came two years later when TEG Rewards rebranded as TEG Insights and linked to TEG Analytics and TEG Digital. It realised TEG’s strategy to create the three planks to its data and digital business to activate the insights drawn from its consumer research panel and integrate with its data analytics and digital marketing capabilities.

In recent executive appointments in the group, TEG Digital and Ticketek brought on a new lead of marketing operations, Chris Johnston, in July, to support its expansion plans. The market research industry is worth $1 billion in Australian and TEG Insights is looking to challenge the industry with the Doppler platform. 

“Poor sample quality, dubious recruitment methods and slow-paces integration with data analytics means outcomes and results are being challenged,” said Reid.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

A designer jewellery brand's take on customer relations

Read more

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Sign in