A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Julie Nestor leaves the digital marketplace and takes an APAC role based in Singapore
EBay marketing leader, Julie Nestor, is switching online marketplace selling for hospitality and relocating to Singapore.
Nestor has spent the last 18 months as chief marketing officer at eBay. Prior to this, she was VP of consumer marketing at American Express, holding a number of roles during her 13-year tenure with the financial services group. She also built her marketing, digital and brand credentials through roles with Optus.
Read more: CMO interview: Building the brand customer proposition at eBay
Nestor told CMO she’s now joining Hilton Hotels as VP of marketing and ecommerce for the Asia-Pacific region.
“Hilton is on a huge growth trajectory with a massive pipeline of new hotels so it’s a really exciting time to be joining and I’m really looking forward to being involved in the hospitality industry,” she said.
Nestor was offered the role at the same time as her husband was offered a Singapore-based position, making it a great time for the family to relocate, she said.
A spokesperson for eBay confirmed eBay Australia’s chief operations officer, Amrita Blickstead, will now lead the marketing function.
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In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
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In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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