Code that governs advertising has had to keep pace with changing face of marketing and content and is due for review
The Australian Association of National Advertisers (AANA) has opened up its advertising industry code of ethics for full review and industry consultation.
AANA CEO, John Broome said the association had evolved the definition of advertising in keeping with technological and other advances. These have changed the nature of commercial communication “to help ensure that the codes apply to new forms of marketing, such as user generated content on brand websites and influencer marketing on social media platforms", he said.
The overarching self-regulatory code is intended to ensure ads and other forms of marketing communication are legal, decent, honest and truthful and aligned with prevailing community standards. It covers all material the advertiser has a reasonable degree of control over and applies to all media and digital platforms.
“We now want to canvas opinions as to whether the codes have evolved sufficiently in their application to meet these new challenges," Broome said. "We also want to canvass whether the codes appropriately reflect contemporary community standards and concerns when it comes to matters such as the treatment of minors, the portrayal of genders, the use of sexual appeal and the treatment of different groups within our society."
To start the process, the AANA has released a discussion paper for stakeholders and to stimulate informed input to the review.
The review comes after the recent appointment of Nestle Oceania’s director of ebusiness, strategy and marketing, Martin Brown, to chair the AANA, replacing Lion managing director of global markets, Matt Tapper.
Other recent appointments to the AANA board include Google director of marketing, Aisling Finch; Westpac chief digital and marketing officer, Martine Jager; and Lion external relations and corporate communications director, Tegan Flanagan.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfjhsd jfhskjdhfjsdhfkjhsfdjksdf...
Julia Suzi
Isentia takes reputation analysis mainstream
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRsdfhsdkj fhksjdhf djfheowiruoiuweoirer...
Julia Suzi
5 fascinating facts about the CMO50 2019
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRtkjrh kjewhrjhwejrhweoioruoiurew...
Julia Suzi
How Aquila is rebranding for the casual bloke
Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfksdjf lkjsdlfjksdf
Julia Suzi
First pics: CMO50 2019 dinner - Slideshow - CMO Australia
https://www.google.com/sear...
Julia Suzi
CBA, NAB, Telstra sign on for AI ethics principles trial