Queensland creates first government chief customer officer

In a first for Australia, Queensland will be appointing a public chief customer and digital officer to support Queenslanders, the state’s customers, in all its digital efforts.

Queensland is soon set to have a public chief customer and digital officer, the first of its kind in Australia, the state’s government has announced.

The role will have responsibility for advancing global technology and supporting the needs of Queenslanders, as the government's customers, and Queensland businesses in the digital arena.

Minister for digital technology, Mick de Brenni, confirmed the new role at the first meeting of the Australian Data and Digital Council, and said it will help position Queensland as a frontrunner in the provision of customer-focussed government services.

“Our customers need to have confidence and trust that we are listening to their needs,” said de Brenni.

“This new role will ensure we will provide assurance at every level of the government’s digital systems, reduce duplication and that we invest in digital projects that meet the needs of Queenslanders.”

A key responsibility of the role will be to lead implementation of customer focused digital transformation to make government services easy to find, access and use, although the government stressed that traditional face-to-face and telephone assistance will continue to be available.

“Whether it’s accessing concessions or rebates, renewing a driver licence or starting a business, Queenslanders expect it to be easy to do business with their government.

An additional key responsibility for the chief customer and digital officer will be to ensure the government is getting the best possible value from its tech investments.

“The chief customer and digital officer will make sure we are investing in the right things, at the right time and for the right outcome,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in