Queensland creates first government chief customer officer

In a first for Australia, Queensland will be appointing a public chief customer and digital officer to support Queenslanders, the state’s customers, in all its digital efforts.

Queensland is soon set to have a public chief customer and digital officer, the first of its kind in Australia, the state’s government has announced.

The role will have responsibility for advancing global technology and supporting the needs of Queenslanders, as the government's customers, and Queensland businesses in the digital arena.

Minister for digital technology, Mick de Brenni, confirmed the new role at the first meeting of the Australian Data and Digital Council, and said it will help position Queensland as a frontrunner in the provision of customer-focussed government services.

“Our customers need to have confidence and trust that we are listening to their needs,” said de Brenni.

“This new role will ensure we will provide assurance at every level of the government’s digital systems, reduce duplication and that we invest in digital projects that meet the needs of Queenslanders.”

A key responsibility of the role will be to lead implementation of customer focused digital transformation to make government services easy to find, access and use, although the government stressed that traditional face-to-face and telephone assistance will continue to be available.

“Whether it’s accessing concessions or rebates, renewing a driver licence or starting a business, Queenslanders expect it to be easy to do business with their government.

An additional key responsibility for the chief customer and digital officer will be to ensure the government is getting the best possible value from its tech investments.

“The chief customer and digital officer will make sure we are investing in the right things, at the right time and for the right outcome,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in