Queensland creates first government chief customer officer

In a first for Australia, Queensland will be appointing a public chief customer and digital officer to support Queenslanders, the state’s customers, in all its digital efforts.

Queensland is soon set to have a public chief customer and digital officer, the first of its kind in Australia, the state’s government has announced.

The role will have responsibility for advancing global technology and supporting the needs of Queenslanders, as the government's customers, and Queensland businesses in the digital arena.

Minister for digital technology, Mick de Brenni, confirmed the new role at the first meeting of the Australian Data and Digital Council, and said it will help position Queensland as a frontrunner in the provision of customer-focussed government services.

“Our customers need to have confidence and trust that we are listening to their needs,” said de Brenni.

“This new role will ensure we will provide assurance at every level of the government’s digital systems, reduce duplication and that we invest in digital projects that meet the needs of Queenslanders.”

A key responsibility of the role will be to lead implementation of customer focused digital transformation to make government services easy to find, access and use, although the government stressed that traditional face-to-face and telephone assistance will continue to be available.

“Whether it’s accessing concessions or rebates, renewing a driver licence or starting a business, Queenslanders expect it to be easy to do business with their government.

An additional key responsibility for the chief customer and digital officer will be to ensure the government is getting the best possible value from its tech investments.

“The chief customer and digital officer will make sure we are investing in the right things, at the right time and for the right outcome,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Whose responsibility is it to set the ground rules for agency collaboration?

It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.

Andrew Pascoe

Head of planning, Hatched

Sign in