Marley Spoon marketer switches meal-kits for pet food

Marketing leader joins Real Pet Food Company as its ecommerce director

Marley Spoon marketing chief, Dave Malcolm, is switching food delivery for pet products and joining The Real Pet Food Company to head up ecommerce.

Malcolm has spent the last four-and-a-half years with Marley Spoon, where he was managing director of marketing and also a co-founder of the local edition of the meal-kit delivery business.

Previously, he was head of marketing and PR at Rockstar Games with an emphasis on the global brand’s local strategic marketing, business planning, brand awareness and insight efforts. Malcolm has also held shorter-term marketing roles with the likes of Cammy, Redhanded.com and was a managing partner at The Gravy Agency.

Malcolm officially joins the Real Pet Food Company team in October and reports to group CEO, David Grant. First founded in Queensland under the VIP Pet brand in 1994, Real Pet Food Company provides chilled and fresh pet food products. In 2017, former owner, Quadrant Private Equity, sold the business to a group of Asia-Pacific investors led by Hosen Capital in a deal valuing the company at $1 billion.

Malcolm will lead the company’s global ecommerce strategy in a newly created role for direct-to-consumer commerce. Real Pet Food Company also maintains a grocery FMCG marketing team.

“Pet food is a brand new space for me, but after speaking with the Real Pet Food team and seeing the group’s vision for the future of the business, I could immediately see the potential to grow a true challenger brand,” Malcolm commented.

“My experience with Marley Spoon provided an incredible opportunity to help build an ecommerce business locally from the ground up and have it reach profitability. So I’m excited for a new challenge.”

Marley Spoon is now advertising for a replacement chief marketing and growth officer to oversee both Marley Spoon and its Dinnerly brands in Australia, with dotted line reporting into both the local managing director and global chief marketing officer.

The ASX-listed company, which operates in six countries, reported a 55 per cent year-on-year increase in Australian revenue to $21.3 million euros (AUD: $35.5 million) for the half-year ending 30 June 2019, with global revenues of 61.4m euros. It also boasts of an annualised revenue run rate of more than $200m, and reported its first operating EBITDA profits in Australia in Q2, 2019.

Marley Spoon also struck a five-year partnership with Woolworths, a deal with saw the latter provide $30 million in investment funding to the business in return for a 9 per cent stake in the organisation.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in