20-year ANZ senior marketer exits business

Carolyn Bendall, most recently centre of marketing expertise lead for ANZ Australia, leaves the banking giant

Carolyn Bendall
Carolyn Bendall

ANZ former head of marketing and marketing centre of expertise lead, Carolyn Bendall, has left the banking group after a 20-year career encompassing a host of senior marketing and divisional positions.

In a comment to CMO, Bendall said it was a hard to leave ANZ, especially given the amazing team and partners she’s built there over the years.

“But the time was right for me to make the move and I’m excited about doing something new with my skills and experience,” she said, noting her desire to find a CMO or marketing and communications position in the longer term.

Her immediate next steps include a short sabbatical with travel, along with some professional study.  

An ANZ spokesperson said the move came after leadership changes within the Australian marketing team. The spokesperson highlighted Bendall's contribution to a raft of global accolades in recent years for the bank's creative and strategic work in advertising, marketing and sponsorships.

"Carolyn’s talent for marketing is self-evident and much of ANZ’s award-winning work over the past 20 years was achieved under Carolyn’s direction. She is leaving very big shoes to fill and we are currently going through the recruiting process," the spokesperson told CMO.

Bendall joined ANZ back in 1998 as a senior product manager for its mortgage business, before switching over to marketing in 2005. After heading up marketing and communications for retail banking, she moved to head of customer segmentation and network marketing, before becoming head of commercial marketing. A stint again leading consumer marketing then led to general manager of marketing for the Australian division for four years.

Read more: CMO interview: ANZ's Carolyn Bendall on gaining customer credit

Most recently, Bendall was responsible for marketing capability, performance and investment management, brand strategy and execution, media planning, sponsorship, network marketing and partner and resources relationships and management as marketing centre of expertise lead and head of marketing for Australia.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch Marketing Council Episode 3: Launching in the technology sector

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

More Videos

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

Blog Posts

The ultimate battle: brand vs retailer

At the beginning every brand is pure. Every founder with a dream cherishes the brand like a newborn. But very soon that newborn goes out into the big wide world.

Simon Porter

Managing director, Havas Commerce

How the CMO can get the board on the customer’s side

For some CMOs, it’s easy to feel alone in the undying quest to better serve the customer. At times, it feels like the marketing department and the boards are speaking a different language, with one side trying to serve the customer, and the other side more focused on the shareholders and financials.

Jeff Cooper

CMO and board, Business Excellence Australia

The Secret Ingredients of a CX-Led Company Culture

When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.

Steven van Belleghem

Author, CX expert

Sign in