Tony Thomas to leave the radio station this week after nine years as its chief marketing officer
Nova Entertainment has confirmed its chief marketing officer, Tony Thomas, will leave the business this week after a nine-year tenure.
In a statement, Nova’s CEO, Cathy O’Connor said Thomas had played a critical role in the development, growth and success of the radio station.
“We are incredibly grateful for the contribution he has made,” she said. “His achievements include rebranding dmg Radio to Nova Entertainment, helping take Nov to the number one national network and developing an outstanding team of marketing professionals.”
Thomas’ last official day is 30 August. He is yet to confirm what his next professional plans are. Nova has also yet to confirm a replacement or its plans for the CMO position.
In a career spanning nine years, Thomas said there were plenty of highlights. He noted the debut of radio brand, smoothfm, the invention of the Nova Red Room and leading the Goat.com.au launch as a few such highlights.
“And importantly, building a team of marketing professionals who are the best in the media business,” he said.
In a former interview with CMO, Thomas also highlighted significant investment and work on building its data-driven audience insights, including the launch of ‘Nova Unite’ bringing together 150 pre-determined audience segments to better target media across its network.
Prior to joining Nova, Thomas had a short contract role with Coles Group covering advertising and media. His resume also includes senior marketing roles with ninemsn, PepsiCo and Diageo.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.
How to avoid the bottom drawer, and how to get value from the work you’ve paid for
Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic
The versatility of Live Chat is really what surprises me. I’ve seen it being used not only for customer support, but also as a tool to in...
Drishti Shah
Why Bupa tapped WhatsApp for new customer messaging channel
Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...
George David
foodpanda launches blockchain-based out-of-home advertising campaign
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing
An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...
Bagen Andrea
What this millennial marketer is doing to shake up conveyancing
Love the post. It is so insightful for companies getting stuck in their habits and missing out on the role innovation can have on revenue...
Alessia Del Genio
How Lego built its culture of innovation, brick by brick