Aus Post recruits tasks new CMO with building modern iconic brand

Australia Post confirms former Coles brand and media GM as new chief marketing officer

Amber Collins
Amber Collins

Australia Post has confirmed former Coles brand and media leader, Amber Collins, as its new chief marketing officer.

Collins replaces Karl Winther, who left Australia Post earlier this year after just four months in the CMO post and is currently looking for his next marketing opportunity. Prior to Australia Post, Winther was GM of marketing at Officeworks, and also spent 13 years at Myer, working his way up from buying assistant to loyalty program management then national manager of marketing operations.

Collins was most recently general manager of brand and media at Coles, a role she left in February that has since been filled by former Fairfax CMO, Michael Laxton.

She also previously worked as GM of marketing and a consultant at Target Australia, and also oversaw Coles house brands for four years from 2006 – 2010. Collins commenced her professional career as an account executive at Saatchi & Saatchi.

In an email circulated to staff, executive general manager of community and consumer, Nicole Sheffield, highlighted Collins’ 20-year experience in advertising, branding, product development, digital experience and retail marketing as key reasons for her appointment.

She noted Collins’ roles at Coles and Target and key achievements around well-known campaigns such as ‘Good Things are Happening at Coles’, ‘Second Bite’ and ‘Sports for Schools’. Collins also helped build customer acquisition programs for Coles Online, flybuys and Coles Financial Services.

“As CMO, Amber will have overall enterprise responsibility for developing and executing marketing strategy and plans to support our revenue and growth ambitions, as well as leading our priority to create an iconic brand that Australians know and love so they’ll be loyal beyond reason, as measured by increased foot traffic,” Sheffield stated.

“She will work hand-in-hand with our business and government and International colleagues to ensure we help them achieve their business goals and grow our business in all areas.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

​ Coronavirus is rapidly changing customer behaviour: Is your marketing team adapting quickly enough?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

Why COVID-19 makes it more important than ever to move at the speed of the consumer

There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.

Emma Macey

General manager, SuperNova Media

Great article. Well said!Https://www.virtualtradesho...Virtual conference

Curtis Okeefe

Can virtual events fill the digital conference gap?

Read more

Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

Read more

We encourage you to share your thoughts on your favorite social platform. Digital Marketing Consultant HyderabadDigital Marketing Analyst...

Chaitanya Nandigam

CMO interview: Charting a new customer course at a NFP fintech

Read more

Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

Read more

Latest Podcast

More podcasts

Sign in