​Warburton promoted to chief customer and marketing officer at Audi Australia

The newly created role is aimed at reflecting Audi’s commitment to delivering excellent customer service

Audi Australia CMO, Nikki Warburton, has been promoted to the new role of chief customer and marketing officer at the automotive giant. 

The company said the newly created role reflects its commitment to delivering the highest level of customer service. It encompasses product planning, customer experience and digital innovation areas, as well as the existing marketing communications, corporate communications and experiential marketing functions that already comprised the marketing communications team. 

Warburton said she is thrilled to take on this broader responsibility, and feels energised by the incredible opportunity to lead Audi’s efforts to become a more customer-centric business. 

“The new team brings together so many elements including the way we talk to customers, the way we interact with them and the way we offer them the very best products in the premium automotive market," she said. 
“There’s so much to come from Audi that brings enormous opportunity in the premium mobility space, and we can’t wait to bring our customers with us on this exciting journey."

Warburton indirectly took the reins as CMO from former marketing and communications director, Anna Burgdorf, in July last year. The appointment came after former GM of marketing, Kevin Goult, left the automotive producer just prior to a restructure of the business that saw Burgdorf gain marketing director responsibility as well as communications. At the same time, Joshua Wood promoted to director of customer experience (CX) and digital innovation, a role he still holds. Wood will now report to Warburton. 

Warburton was  group director across product, sales and marketing in 2012. Prior to this, she worked in marketing and advertising, with a stint from 1994 to 1999 as general manager of marketing at Astra Automotive Group covering brands such as Hyundai, Chrysler Jeep and Audi. 

“This realignment is all about a more dedicated focus on the most important person in our business: the customer,” Audi Australia, managing director, Paul Sansom, said. “Nikki’s experience, enthusiasm and success in her first 12 months in the CMO role at Audi made her the obvious candidate to lead the expanded team. 

“This realignment is a natural progression for our company as we head into a anticipated wave of new products that will arrive here in the next 12-18 months. These will be pivotal for Audi as we take the brand into an exciting new era of premium mobility."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.      

 

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