Forescout appoints chief customer officer, promotes CMO

Forescout looking to scale and improve its CX

Forescout Technologies has appointed its Australian-based CMO, Steve Redman, to chief revenue officer, as well as Jason Pishotti to chief customer officer (CCO) to help scale its business, support growing market demand, and improve overall customer experience (CX).  

President and CEO of the network security vendor, Michael DeCesare, said the business is in the early innings of a large market opportunity for device visibility and control, with its integrated platform to mitigate cybersecurity threats that target Internet of Things (IoT) and operational technology (OT) devices.

“Steve and Jason are two of the best sales and support leaders in the industry, and both possess the exceptional functional and operational expertise required to effectively get us to $1 billion in revenue and beyond,” he said.    

Redman will now oversee both sales and marketing at Forescout. Redman boasts of extensive experience leading large sales and marketing teams. At Forescout, he previously oversaw the tripling of the company’s APJ regional sales revenue and took its global marketing efforts to the next level as CMO.

His prior experience includes leading a global sales organisation at McAfee, and large regional sales organisations at Palo Alto Networks, and EMC.  

In the newly created role of CCO, Pishotti will serve as an advocate for customers and bring those insights into Forescout. He will drive the strategy and operations for the company’s professional services and customer support organisations, as well as oversee a newly-created customer success organisation. These efforts will deepen and expand Forescout’s relationships with its new and existing customers and help further ensure their success. Pishotti’s prior experience includes leading service organisations at EMC and VCE. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

this is very benefit for us we can through all the thing in this and its very benefit for city personhttps://g-techsolutions.com...

M Abdullah Khan

What does the Oculus Rift launch mean for marketers?

Read more

as we all known AI is very spread and alot of companies used ai and we take alot of work from AI https://g-techsolutions.com...

M Abdullah Khan

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

virtual marketing have as much benefits as also disadvantageshttps://g-techsolutions.com...

M Abdullah Khan

The ethical debate facing marketers around virtual reality - Data-driven marketing - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in