Pidduck takes up newly created role at National Australia Bank
Origin Energy’s former chief marketing officer has joined the NAB team in the newly created role of general manager, strategic marketing.
Donna Pidduck spent two years as the CMO of Origin Energy until the beginning of this year, when the position was made redundant. At the time, a spokesperson confirmed her responsibilities were handed to GM retail sales and marketing, Duncan Permezel.
Prior to Origin, Pidduck was the CMO of Latitude Financial services, and also spent 10 years with GE Capital, holding a number of marketing roles in Switzerland as well as Australia and rising up to CMO of commercial before stepping into the financial services space.
A NAB spokesperson confirmed the appointment to CMO and said the role had been newly created. Pidduck reports into NAB group executive general manager of marketing and customer experience, Suzana Ristevski, who was promoted from GM of business banking and customer strategy to interim CMO and then officially to her latest position in October last year.
“I’m excited to be joining NAB and honoured to be part of a team who are so passionate about serving their community,” Pidduck told CMO in a statement. “The strategic marketing team will be responsible for creating innovative solutions to business challenges and I’m looking forward to bringing my unique experience and perspective to the role.
“I am particularly motivated about bringing increased focus to what matters most to NAB customers and to connect marketing more closely with the rest of the business.”
Pidduck’s appointment also comes five months after NAB’s GM of consumer marketing and customer strategy, Karen Ganschow, left the banking group.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
