Former Origin Energy CMO joins NAB's marketing team

Pidduck takes up newly created role at National Australia Bank

Origin Energy’s former chief marketing officer has joined the NAB team in the newly created role of general manager, strategic marketing.

Donna Pidduck spent two years as the CMO of Origin Energy until the beginning of this year, when the position was made redundant. At the time, a spokesperson confirmed her responsibilities were handed to GM retail sales and marketing, Duncan Permezel.

Prior to Origin, Pidduck was the CMO of Latitude Financial services, and also spent 10 years with GE Capital, holding a number of marketing roles in Switzerland as well as Australia and rising up to CMO of commercial before stepping into the financial services space.

A NAB spokesperson confirmed the appointment to CMO and said the role had been newly created. Pidduck reports into NAB group executive general manager of marketing and customer experience, Suzana Ristevski, who was promoted from GM of business banking and customer strategy to interim CMO and then officially to her latest position in October last year.

“I’m excited to be joining NAB and honoured to be part of a team who are so passionate about serving their community,” Pidduck told CMO in a statement. “The strategic marketing team will be responsible for creating innovative solutions to business challenges and I’m looking forward to bringing my unique experience and perspective to the role. 

“I am particularly motivated about bringing increased focus to what matters most to NAB customers and to connect marketing more closely with the rest of the business.”

Pidduck’s appointment also comes five months after NAB’s GM of consumer marketing and customer strategy, Karen Ganschow, left the banking group.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.      

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in