Publicis Groupe acquires NZ agency MBM

The acquisition of digitally progressive, data-centric local agency bolsters its agency service offering in New Zealand

Publicis Groupe A/NZ has acquired New Zealand’s largest independent agency, MBM, expanding the ad giant’s Kiwi footprint with a local full-service media business with offices in Auckland and Wellington.

MBM will retain its branding and all services, with the managing partners, Matt Bale, Sean McCready and Alysha Delany, to work collaboratively with Publicis Media New Zealand CEO, Alistair Jamison.

“New Zealand is an important growth market for the Groupe and the acquisition of MBM is the first in a series of investments we will be making in the region to further strengthen our existing brands and grow new capabilities here,” Publicis Groupe CEO for A/NZ, Michael Rebelo, said in a statement.

MBM was founded in 2010 and has won over 30 local awards, including being named CAANZ Media Agency of the Year in 2014 and 2015. Its longstanding key clients include Trade Me, Z Energy, TSB, Whittaker’s, VTNZ, Fisher & Paykel and Goodman Fielder. Its recent new business wins have included Burger King and Tower.

In a joint statement, MBM managing partners said they are looking forward to growing MBM as a data-led communications agency.

“We have invested significantly in our digital and analytics capabilities over the last few years, and we have a solid foundation of fantastic local clients,” the statement read.

“This puts us in a great position to continue to grow into the future, with a commitment to bring success to our clients through the power of data-led communications. … This new partnership combines MBM’s entrepreneurial spirit and highly talented team with the scale, resources and tools of a significant international agency group, to increase our focus around data-led communications.”

Publicis Media A/NZ CEO, Toby Barbour, also highlighted the New Zealand agency's progressive approach.

“MBM is an exciting agency with a data-centric and digitally-progressive approach that has proven to be its key differentiator and strength,” he said in a statement.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

Read more

Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

Read more

Latest Podcast

More podcasts

Sign in