Publicis Groupe acquires NZ agency MBM

The acquisition of digitally progressive, data-centric local agency bolsters its agency service offering in New Zealand

Publicis Groupe A/NZ has acquired New Zealand’s largest independent agency, MBM, expanding the ad giant’s Kiwi footprint with a local full-service media business with offices in Auckland and Wellington.

MBM will retain its branding and all services, with the managing partners, Matt Bale, Sean McCready and Alysha Delany, to work collaboratively with Publicis Media New Zealand CEO, Alistair Jamison.

“New Zealand is an important growth market for the Groupe and the acquisition of MBM is the first in a series of investments we will be making in the region to further strengthen our existing brands and grow new capabilities here,” Publicis Groupe CEO for A/NZ, Michael Rebelo, said in a statement.

MBM was founded in 2010 and has won over 30 local awards, including being named CAANZ Media Agency of the Year in 2014 and 2015. Its longstanding key clients include Trade Me, Z Energy, TSB, Whittaker’s, VTNZ, Fisher & Paykel and Goodman Fielder. Its recent new business wins have included Burger King and Tower.

In a joint statement, MBM managing partners said they are looking forward to growing MBM as a data-led communications agency.

“We have invested significantly in our digital and analytics capabilities over the last few years, and we have a solid foundation of fantastic local clients,” the statement read.

“This puts us in a great position to continue to grow into the future, with a commitment to bring success to our clients through the power of data-led communications. … This new partnership combines MBM’s entrepreneurial spirit and highly talented team with the scale, resources and tools of a significant international agency group, to increase our focus around data-led communications.”

Publicis Media A/NZ CEO, Toby Barbour, also highlighted the New Zealand agency's progressive approach.

“MBM is an exciting agency with a data-centric and digitally-progressive approach that has proven to be its key differentiator and strength,” he said in a statement.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in