Online wine retailer appoints new CMO

Vinomofo appoints Clare Smith as CMO

Former Village Roadshow marketer, Clare Smith has joined Vinomofo as its new chief marketing officer. 

The appointment was made as the online wine retailer reports it is ramping up marketing and growth strategies across Australia, New Zealand and Singapore.

Smith has spent the past four years as director of digital marketing and customer at Village Roadshow. She was formerly at Medibank, Sensis and a number of agencies, and is dedicated to expanding and changing the way brands approach their digital, media and customer marketing strategies. 

Smith said the new role was one she was keen to sink her teeth into. 

“Vinomofo has always been one of those brands that has been in my sights. Not only as one of the most disruptive brands in the wine industry but also for it’s brand personality and irreverence. I’m really excited to be joining the business and look forward to delivering amazing brand experience through all our customer touchpoints,”  she said.

Vinomofo CEO and co-founder, Justin Dry, said Smith's appointment marks an exciting time for the company. 

“We’re always looking for how we can disrupt ourselves - to challenge what we’re doing, the way we are thinking and where the market is at more broadly. Clare is a proven game changer and thought-leader so we’re excited to have her join the team and help take our marketing and brand experience to another level across all of our markets and touch points,” he said. 

Smith started at the end of July and will be responsible for the 18-strong team across marketing, creative and merchandising.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in