Online wine retailer appoints new CMO

Vinomofo appoints Clare Smith as CMO

Former Village Roadshow marketer, Clare Smith has joined Vinomofo as its new chief marketing officer. 

The appointment was made as the online wine retailer reports it is ramping up marketing and growth strategies across Australia, New Zealand and Singapore.

Smith has spent the past four years as director of digital marketing and customer at Village Roadshow. She was formerly at Medibank, Sensis and a number of agencies, and is dedicated to expanding and changing the way brands approach their digital, media and customer marketing strategies. 

Smith said the new role was one she was keen to sink her teeth into. 

“Vinomofo has always been one of those brands that has been in my sights. Not only as one of the most disruptive brands in the wine industry but also for it’s brand personality and irreverence. I’m really excited to be joining the business and look forward to delivering amazing brand experience through all our customer touchpoints,”  she said.

Vinomofo CEO and co-founder, Justin Dry, said Smith's appointment marks an exciting time for the company. 

“We’re always looking for how we can disrupt ourselves - to challenge what we’re doing, the way we are thinking and where the market is at more broadly. Clare is a proven game changer and thought-leader so we’re excited to have her join the team and help take our marketing and brand experience to another level across all of our markets and touch points,” he said. 

Smith started at the end of July and will be responsible for the 18-strong team across marketing, creative and merchandising.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

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