Vinomofo appoints Clare Smith as CMO
Former Village Roadshow marketer, Clare Smith has joined Vinomofo as its new chief marketing officer.
The appointment was made as the online wine retailer reports it is ramping up marketing and growth strategies across Australia, New Zealand and Singapore.
Smith has spent the past four years as director of digital marketing and customer at Village Roadshow. She was formerly at Medibank, Sensis and a number of agencies, and is dedicated to expanding and changing the way brands approach their digital, media and customer marketing strategies.
Smith said the new role was one she was keen to sink her teeth into.
“Vinomofo has always been one of those brands that has been in my sights. Not only as one of the most disruptive brands in the wine industry but also for it’s brand personality and irreverence. I’m really excited to be joining the business and look forward to delivering amazing brand experience through all our customer touchpoints,” she said.
Vinomofo CEO and co-founder, Justin Dry, said Smith's appointment marks an exciting time for the company.
“We’re always looking for how we can disrupt ourselves - to challenge what we’re doing, the way we are thinking and where the market is at more broadly. Clare is a proven game changer and thought-leader so we’re excited to have her join the team and help take our marketing and brand experience to another level across all of our markets and touch points,” he said.
Smith started at the end of July and will be responsible for the 18-strong team across marketing, creative and merchandising.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness