CMO's top 8 martech stories for the week - 1 August 2019

All the latest martech and adtech news this week from Aqilliz, LiveTiles, UiPath, InsideView, DemandJump, Act-On Software, Qualtrics, Pipeliner CRM, Minute.ly, Parrot Analytics, 250ok, and more.

Aqilliz launches 

Aqilliz, a blockchain solutions provider, has launched.

Addressing sector-specific challenges in the field of digital marketing, Aqilliz aims to facilitate a fairer ecosystem underwritten by greater trust, transparency, and engagement. 

Aqilliz is created in collaboration with Zilliqa, a high-throughput public blockchain, which will provide the infrastructure for secure and scalable solutions for enterprise clients. Spearheaded by a team of industry experts and experienced blockchain engineers, Aqilliz is equipped with technical capabilities, direct industry connections, and an academia-corporate understanding. 

Aqilliz leverages on Zilliqa’s technical infrastructure to address three key areas: reconciliation on the digital supply chain; verification and authentication of transaction parties; and risk mitigation in costs and consumer outcomes. This ultimately ensures the fair distribution of value exchanged between advertisers, platforms, and consumers. 

LiveTiles and UiPath partner up 

LiveTiles, a global software company, has entered into a strategic partnership with UiPath, a leader in Robotic Process Automation. 

The strategic partnership will explore the potential to develop unique intellectual property and use cases for leveraging each other’s platform strengths to create more compelling solutions and offers. 

Areas of focus include utilising AI to help customers determine what processes should be automated; providing valuable process insight and analytics; implementing the use of conversational user interface technology, such as bots, to drive greater productivity using natural language processing. 

InsideView expands its data platform 

InsideView has made a number of strategic enhancements to its data platform to address anticipated demand from prospective customers who will soon need a new data solution to replace the retiring Data.com. 

The new features offer benefits beyond the current Data.com feature set, including AI-powered matching, branch and site location data, and data diagnostics to evaluate CRM data quality. InsideView also offers resources including professional services for more complex Data.com migrations. 

Salesforce announced it will no longer renew Data.com Clean and Data.com Prospector products after 31 July 2019 and will retire them on 31 July 2020. 

InsideView offers a free service to assess data health. 

DemandJump raises US$5.5 million

DemandJump has raised Series A2 funding of US$5.5 million, led by venture investment firm, BIP Capital. The A2 round extends the total amount raised to date by the company to over US$14 million.

DemandJump's platform provides a single view of the marketer's data, overlays data that marketers do not have and provides actionable insights powered by AI. The company has experienced year-on-year growth of 121 per cent and has doubled its workforce in the last 12 months. 

It plans to use the additional funding to continue to expand their product, engineering, sales, and marketing teams. 

Act-On Software announces new partnership with Pipeliner CRM 

Act-On Software, a marketing automation provider, has struck a new partnership and native integration with Pipeliner CRM, an emerging CRM leader. 

The native integration between Act-On’s marketing automation platform and Pipeliner CRM aims to enable businesses to improve lead quality and drive lead generation campaigns efficiently. 

With this integration, sales and marketing teams are better equipped to execute and achieve their business objectives by syncing all data, configuring flexible workflows, and receiving hands-on support for maximum success. 

Qualtrics EmployeeXM announces Guided Action Planning and new XM Solutions 

Experience management vendor, Qualtrics, has launched Guided Action Planning and five new XM Solutions for Qualtrics EmployeeXM.

The new innovations aim to make it easier for leaders and managers to capture feedback and close feedback loops by taking action on what employees care about most.  

Qualtrics automatically analyses a team’s feedback and surfaces a manager’s top focus area. The personalised directions surfaced are based on research in leadership and manager effectiveness, team dynamics, motivation, and more, that are important to driving overall employee engagement and experience. 

Within each action, managers can drill down and outline specific action items to create a personalised action plan for themselves. Guided Action Planning is the most customisable on the market. HR leaders can leverage their own learning and development content and share the right content, at the right time, to the right employee that needs it. 

Additionally, HR leaders can leverage Qualtrics leadership content developed by its team of psychologists to align with specific questions asked. HR administrators can also help managers stay accountable by tracking progress and action plan completion. 

The second addition to EmployeeXM is the launch of five new Qualtrics XM Solutions, which are Ph.D.-configured projects to help program owners and HR leaders design, launch, and analyse employee experience feedback in real-time with just a few clicks. XM Solutions come with pre-configured survey content based on a topic, pre-designed reporting dashboards, and pre-built employee messages embedded into the solution. 

Minute.ly raises US$8 million 

Minute.ly, an AI-driven video enhancement company, has closed an US$8 million financing round with investors, including Ansonia Holdings, and strategic participation by Infront, a sports marketing company. They were joined by existing investor, Gilad Shabtai. 

The funding will help Minute.ly continue to develop its AI-powered solutions and accelerate global expansion in order to meet growing customer demands for best-in-class video technology. Minute.ly has raised a total of US$12 million in funding to date. 

Minute.ly's solutions automatically analyse hundreds of videos, extracting the most thrilling seconds to create smart, compelling video teasers, connecting viewers with engaging, targeted content, thereby increasing viewer engagement on broadcasting sites.

New 250ok validation software launched

250ok, an email analytics and deliverability platform, has taken the wrappers off its proprietary email validation feature providing marketers a better way to ensure their marketing emails are reaching engaged, real consumers. 

According to benchmark tests run by 250ok, on average, 250ok Validation is up to 40 per cent better at finding undeliverable addresses and returned 9-15 times less “unknown” results. In tests using actual email lists from real customers using other validation providers, 250ok found data to suggest leading vendors are underreporting valid addresses and further misclassifying addresses as “undeliverable.”

Additionally, 250ok Validation will soon release real-time verification and a web form plugin to further enable marketers to verify email addresses as they are collected. With the ability to customise parameters and help subscribers catch typos, platform users can be proactive about their list hygiene at the point of collection.

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